About us
LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.
To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.
About the role
LifeMD is seeking a Senior Product Manager to lead strategic product initiatives on our Virtual Primary Care platform. This role is responsible for defining the product vision for key domains, translating business goals into actionable roadmaps, and partnering closely with Product Owners, Product Design, Engineering, and Clinical Operations to deliver high-impact patient and provider experiences.
The ideal candidate combines strategic thinking with strong execution discipline. You understand healthcare workflows, thrive in cross-functional environments, and bring clarity to complex challenges while delivering measurable business outcomes.
Responsibilities
Product Strategy & Roadmap Ownership
- Own the product vision, strategy, and roadmap for the VPC Platform
- Conduct research to understand patient, provider, and operational needs; synthesize findings into strategic recommendations
- Translate company goals into clear product initiatives with measurable KPIs and success criteria
- Prioritize work based on business impact, clinical quality, operational efficiency, and technical feasibility
- Manage and mentor the tech product team consisting of product owners and designers
Cross-Functional Leadership
- Collaborate deeply with Engineering, Clinical Operations, RCM, Pharmacy, Customer Support, and Marketing teams to ensure alignment and readiness for launches
- Act as the primary domain expert, ensuring stakeholders remain informed and aligned on product direction
- Drive strategic conversations that balance speed, compliance, and patient safety in a regulated environment
Execution & Delivery
- Work closely with Product Owners to ensure the backlog reflects strategic priorities and is ready for sprint execution
- Ensure features include business requirements, user flows, acceptance criteria, and dependencies
- Partner with Engineering leadership to scope work, negotiate trade-offs, and ensure timely, high-quality releases
- Validate solutions through QA, clinical review, and operational fit prior to launch
User Experience & Customer Insights
- Partner with Product Designers to develop intuitive and accessible patient and provider experiences
- Conduct user interviews, usability testing, workflow shadowing, and feedback loops to inform decisions
- Translate complex healthcare or billing workflows into simple, usable digital experiences
Measurement & Continuous Optimization
- Define KPI frameworks and track product performance, operational impact, and patient/provider outcomes
- Analyze quantitative and qualitative data to identify areas of improvement and guide optimization cycles
- Own post-launch retros, incorporate learnings into future work, and maintain continuous improvement pipelines
Requirements
- 5+ years of Product Management experience in SaaS, healthcare, telehealth, fintech, or other regulated industries
- Proven ability to own a product domain and deliver meaningful business outcomes
- Strong analytical skills with the ability to make data-informed decisions
- Excellent communication and stakeholder management skills, including executive-level interactions
- Experience writing business requirements, product specifications, and success metrics
- Demonstrated ability to partner with Product Owners, Designers, and Engineering teams in Agile environments
- Comfortable operating in ambiguity and shifting seamlessly between strategy and hands-on execution
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, Roth 401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
What Success Looks Like
- Clear domain strategy and a predictable, outcome-driven roadmap
- Strong alignment between Product, Engineering, and Operational teams
- High-quality patient and provider experiences that improve satisfaction and efficiency
- Increased roadmap velocity through clarity, prioritization, and proactive risk management
- Well-measured product impact with data-driven iteration and optimization
Top Skills
What We Do
LifeMD is a leading direct-to-patient Telehealth company leveraging deep expertise in medicine, technology and marketing to elevate healthcare.
Our mission is to improve the health and happiness of our patients with healthcare that is honest, affordable, timely, and easy.
LifeMD exists to help patients, getting them the care and medications they need while helping them navigate the changing world of medicine. We’re elevating the healthcare experience through Telehealth. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology, and provide our patients a transparent, convenient and cost-effective platform to access the quality medical care, prescription medications and OTC products they need.
Already, we have treated more than 600,000 patients via our telehealth services and product lines, which include Shapiro MD, Rex MD and Nava MD. But these are just steps toward creating a platform that will span many different medical conditions and indications. We are building a comprehensive healthcare experience that offers primary care, gives patients direct contact with their personal physicians, responds quickly to their concerns, centralizes and leverages their medical histories, and meets their needs in the areas that most impact their quality of life. We are driven to create and provide the ultimate in healthcare.
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