Senior Technical Marketing Specialist

Posted Yesterday
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Chennai, Tamil Nadu, IND
In-Office
Senior level
Artificial Intelligence • Healthtech • Information Technology • Other • Analytics
The Role
Leads digital marketing for scientific journals and conferences, including email campaigns, website and webpage management, marketing technology administration, analytics, conversion optimization, technical project planning, and workflow improvement. The role supports marketing SLAs, resolves technical issues, evaluates emerging technologies, advises stakeholders on online marketing best practices, and coaches non-technical colleagues.
Summary Generated by Built In

Senior Technical Marketing Specialist


Ready to lead digital marketing for global scientific journals and conferences?

 


About our Team

Our STMJ (Science, Technology, and Medical Journals) team publishes high-quality, peer-reviewed research that drives progress across scientific and medical disciplines. We collaborate closely with authors, editors, reviewers, and societies to ensure the integrity and impact of the published work. Through innovation in editorial workflows and publishing technology, we help global research communities discover, evaluate, and disseminate knowledge that advances science and improves lives.

About the Role

To support the STM Journals division by successful management and delivery of all aspects of marketing for the Conference and journal product lines. Provision of support to e-Marketing team as needed to ensure standards, targets are met and deadlines are achieved.


Responsibilities

  • Monitor daily workloads, support the team in meeting SLAs, resolve IT or technical issues quickly, and share professional expertise.
  • Plan, manage, and deliver e-marketing activities for Elsevier STM Journals and Conferences within agreed quality standards and SLAs.
  • Act as a super user for relevant marketing tools and systems, and provide feedback on developments and functionality to Marketing Communications Managers and Publishing.
  • Improve product webpages and websites, maintain the online presence, and manage escalations or sensitive stakeholder issues in a timely manner.
  • Create and manage email marketing collateral, advise on requirements gathering, release testing, technical feasibility, and project planning, and analyse channels to increase conversions and actions.
  • Lead or support key MCRED projects, identify team improvement and skill-development needs, and advise business contacts on online marketing best practices.
  • Evaluate emerging marketing technologies, trends, communication techniques, and media regulations, while periodically optimising workflows to improve efficiency and quality.

Requirements

  • Integrity and honesty: Follow rules and commitments, make ethical decisions, earn trust, and treat others fairly and respectfully.
  • Relationship building and teamwork: Establish rapport, collaborate effectively within and across teams, adapt interactions to others, minimise conflict, and build mutually beneficial relationships.
  • Communication: Provide clear instructions and direction, listen actively, ask effective questions, and explain business context so others understand situations and expectations.
  • Results orientation: Build commitment to individual and team objectives, create urgency around goals, and follow through on commitments to ensure successful completion.
  • Technical expertise and problem-solving: Apply strong professional knowledge in the wider business context, provide dependable advice, contribute meaningfully to the team, and resolve core or complex issues quickly with others.
  • Digital and technical capabilities: Demonstrate strong knowledge of HTML, CSS data-driven web solutions, large-data handling, workflow automation, content management systems, web and email analytics, Excel, and tools such as Dreamweaver, Photoshop, Illustrator, and InDesign. Hands on knowledge of AI tools to improve workflows and add value.
  • Marketing and delivery skills: Bring online marketing and web-publishing expertise, awareness of browsers and platforms, excellent written and verbal English, workload prioritization, deadline management, project management, the ability to work under pressure, and the ability to coach non-technical colleagues.
  • Education and experience: Hold a university degree, preferably an MBA in Marketing, with 3–4 years of relevant experience, ideally in a digital marketing role.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

•       Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

•       Comprehensive Health Insurance: Covers you, your immediate family, and parents.

•       Enhanced Health Insurance Options: Competitive rates negotiated by the company.

•       Group Life Insurance: Ensuring financial security for your loved ones.

•       Group Accident Insurance: Extra protection for accidental death and permanent disablement.

•       Flexible Working Arrangement: Achieve a harmonious work-life balance.

•       Employee Assistance Program: Access support for personal and work-related challenges.

•       Medical Screening: Your well-being is a top priority.

•       Modern Family Benefits: Maternity, paternity, and adoption support.

•       Long-Service Awards: Recognizing dedication and commitment.

•       New Baby Gift: Celebrating the joy of parenthood.

•       Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.

•       Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.

•       Free Transport pick up and drop from the home -office - home (applies in Chennai)

 

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.


We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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EEO Know Your Rights.

Skills Required

  • University degree
  • 3-4 years of relevant experience
  • Experience in digital marketing
  • Strong knowledge of HTML and CSS
  • Experience with data-driven web solutions and large-data handling
  • Experience with workflow automation
  • Experience with content management systems
  • Experience with web and email analytics
  • Proficiency with Excel
  • Experience with Dreamweaver, Photoshop, Illustrator, and InDesign
  • Hands-on knowledge of AI tools
  • Online marketing and web-publishing expertise
  • Excellent written and verbal English
  • Project management, workload prioritization, and deadline management skills
  • MBA in Marketing

Elsevier Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Elsevier and has not been reviewed or approved by Elsevier.

  • Leave & Time Off Breadth — Feedback suggests paid time off spans vacation, holidays, sick days, bereavement, military leave, and volunteer time. Family-related leave options are also emphasized as part of the package.
  • Healthcare Strength — Feedback suggests medical, dental, vision, life insurance, wellness initiatives, and an EAP form a comprehensive health offering. Gym support and wellbeing hubs reinforce an ongoing health and wellness focus.
  • Retirement Support — Feedback suggests retirement programs include a 401(k)/retirement plan and pension options, with long-term savings vehicles such as an employee stock purchase plan also available. These elements contribute to a sense of financial security beyond base pay.

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The Company
HQ: Amsterdam
Year Founded: 1880

What We Do

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, and deliver better care. Because informed decisions lead to better outcomes, Elsevier is a leader in information and analytics for customers across the global research and health ecosystems. Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems.

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