Position Summary:
The Supervisor(Senior) or Deputy Manager of Brand Communication would be responsible for driving compelling Brand Communication (PR, social media, etc.) aligned with TM Japan's Go-To-Market (GTM) strategy, contributing to the achievement of TM Japan's annual performance targets and long-term growth. This role provides key support to continuously grow the brand through world-class marketing-aligned Brand Communication.
We are looking for a passionate golfer and skilled communications professional with deep expertise in media relations and social media, the ability to think outside the box, and has a track record of strong creative execution. The ideal candidate brings the skills to seamlessly bridge Owned, Earned, and Paid Media, and may come in as either an individual contributor or a team leader depending on experience.
Essential Functions and Key Responsibilities:
- Develop and execute Brand Communication plans aligned with the global GTM strategy while optimizing for the Japan market. Leverage each media channel strategically to maximize impact, contributing to both annual performance targets and long-term brand equity growth.
- Maintain regular communication with the global marketing team to stay informed on key projects, improve operational efficiency, and implement market-appropriate adaptations for Japan.
- Plan and execute Brand Communication initiatives to drive market excitement around new product launches, collaborating with the product and global teams to deliver messaging that maintains a unified global image while addressing the unique needs of the Japanese market.
- Lead the planning and production of GTM-related press releases and creative content (Instagram, YouTube, TikTok, etc.) that contribute to building and elevating brand value.
- Identify, plan, and manage influencer and celebrity partnerships to maximize brand exposure and awareness, while building direct, trust-based relationships with key stakeholders including media, key customers, agents, and industry organizations.
- Drive strategic selection and relationship management of external agency partners (advertising, PR, and others) to maximize external resources and collaborate with agencies to develop breakthrough thinking around the brand and products.
- Develop deep understanding of competitor strategies, consumer behavior, and industry and business insights to identify key opportunities and threats.
- Ensure the efficient operation of the Brand Communication team while fostering talent development with a mid-to-long-term perspective.
Knowledge and Skills Requirements:
- 3–5+ years of experience in marketing/brand management, or equivalent experience in FMCG or sports industries (golf-related experience a plus)
- Strong knowledge of golf equipment, technology, and tour, paired with the ability to identify and anticipate latent consumer needs
- Excellent communication and presentation skills in both Japanese and English, with the ability to convey ideas clearly even at a conceptual level
- Solid understanding of adjacent functions such as product, sales, supply chain, and finance
- Familiarity with coaching practices and 3+ years of experience in talent development (Nice to have)
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Skills Required
- 3-5+ years of experience in marketing or brand management, FMCG, or sports industries
- Deep expertise in media relations and social media strategy and execution
- Strong knowledge of golf equipment, technology, and tour
- Excellent communication and presentation skills in both Japanese and English
- Ability to bridge Owned, Earned, and Paid media and deliver creative executions
- Experience planning and managing influencer and celebrity partnerships
- Experience managing external agency partners (advertising, PR, etc.)
- Solid understanding of product, sales, supply chain, and finance functions
- Familiarity with coaching practices and 3+ years of talent development experience
TaylorMade Golf Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TaylorMade Golf Company and has not been reviewed or approved by TaylorMade Golf Company.
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Wellbeing & Lifestyle Benefits — Perks include strong product discounts, discounted golf access, gym memberships, paid holidays, and company events that add lifestyle value. These extras contribute meaningful non-cash value across many roles.
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Healthcare Strength — Medical, dental, and vision insurance are part of the standard package. Access to these core coverages is a consistent element of the offering.
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Strong & Reliable Incentives — Cash bonuses for outstanding work and commission-driven upside in certain roles can materially boost earnings. Variable pay elements help some teams view total compensation more favorably.
TaylorMade Golf Company Insights
What We Do
Overview: Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks. History: In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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