The Role
The Senior Strategy Manager will drive the global growth strategy for McDonald's, managing market intelligence, aligning regional teams, and integrating local opportunities into the overarching strategic framework.
Summary Generated by Built In
Be Part of Our Next Chapter
For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!
We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.
Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.
Own the global McDonald's account growth strategy, translating market intelligence, customer insight, and competitive analysis into a clear, coordinated multi-year plan that guides investment decisions and expansion priorities. The role drives execution of the global strategy through regional markets — embedding plans, building a global operating framework that enables markets to work consistently and efficiently, and identifying where local opportunities can be scaled for broader adoption. By maintaining a continuous intelligence loop between market activity and global strategic direction, the role ensures the growth strategy remains live, grounded in real market signals, and capable of creating compounding value across the global account.
Key responsibilities for this role
- Own and maintain the McDonald's 1–3 year global account growth plan, ensuring alignment with Coates' broader three-year vision and measurable targets across markets and solutions.
- Report on progress against the growth plan, escalating required changes and ensuring leadership and BD governance have accurate, timely visibility of strategic performance.
- Represent the McDonald's global account at BD governance forums, ensuring strategic priorities are visible and pipeline opportunities are actively progress.
- Drive the translation of the global growth strategy into market-level plans, working with regional account teams to ensure local execution reflects global strategic intent and priorities.
- Develop and maintain a global operating framework for market account teams, providing consistent tools, guidance, and strategic context that enables markets to operate efficiently and in alignment with the global plan.
- Establish clear accountability with market teams for execution against agreed strategic milestones, tracking progress and actively managing dependencies and misalignments that cut across markets.
- Manage customer intelligence processes and facilitate regular Risks & Opportunities (R&O) sessions globally, synthesising market-level insights into actionable strategic inputs.
- Assess local and market-specific growth opportunities for potential global applicability, developing a structured view of which initiatives have the scale, commercial viability, and client appetite for global adoption.
- Feed validated market intelligence and scalability assessments back into the global growth strategy, ensuring the plan evolves in response to real market signals rather than assumptions.
- Collaborate with the McDonald's Product Roadmap Manager to ensure the product roadmap supports and enables growth plan objectives, and to inform business development plans based on GTM readiness.
- Partner with the Account Director to align current execution with future plans, determine strategic direction, and ensure commercial opportunities identified through strategy work are progressed into pipeline.
- Monitor the competitive landscape to identify threats and opportunities relevant to the account, informing strategic positioning and commercial decision-making.
Account Growth Strategy
Global Strategy Execution & Market Embedding
Market Intelligence & Global Scalability
Cross-functional Alignment & Commercial Development
Qualifications and experience
- Minimum 5–8 years' experience in strategy, business development, or commercial planning roles, with demonstrated progression to a senior individual contributor or manager level
- Proven experience developing and executing multi-year commercial or account growth strategies within complex, global enterprise environments
- Strong background in market intelligence, opportunity analysis, and risk and opportunity management — with experience translating insights into actionable strategic plans
- Demonstrated ability to work across global and regional teams, driving alignment and accountability against a shared strategic direction
- Experience collaborating with product or technology teams to inform go-to-market planning and business development pipeline
- Track record of identifying and converting growth opportunities within existing enterprise accounts or market segments
- Experience working within or alongside large-scale technology deployment or managed services environments (highly desirable)
- Familiarity with the QSR industry, digital merchandising, or global franchise operating models (highly desirable)
- Experience operating within a global account or market framework, with an understanding of how global strategy translates into diverse local operating contexts (desirable)
About Coates
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.
Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.
Join a Crew that Cares
Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).
The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.
Be inspired To Be More
We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.
Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).
Fraud Alert: Employment Scam Advisory
It has come to our attention that unauthorised individuals are impersonating our company and reaching out to job seekers through fraudulent emails, falsely claiming to represent Coates. These emails often request personal information and appear to come from domains that are not affiliated with our organisation, such as coatesgroupcareer.com.
We take this matter very seriously. Coates has reported these incidents to law enforcement and is cooperating with the ongoing investigation. We are committed to protecting the integrity of our recruitment process and the privacy of our applicants.
Please be advised of the following:
- Coates does not operate or communicate through any domain resembling "@coatesgroupcareer.com"
- We do not contact employment candidates via email to solicit personal or financial information
- All applications for employment must be submitted through our official website https://coatesgroup.com/careers or directly through our LinkedIn profile: Coates Group
- All emails from us will come from our official domain, which is [at]coatesgroup[dot]com or via our Applicant - Tracking System (ATS) email address, which is no-reply[at]hire.lever[dot]co
If you receive any suspicious communications purporting to be from Coates, we urge you not to respond, do not click any links, and do not provide any personal information. Your safety and trust are of the utmost importance to us. Thank you for your vigilance.
Skills Required
- Minimum 5-8 years' experience in strategy, business development, or commercial planning roles
- Proven experience developing and executing multi-year commercial or account growth strategies in global environments
- Strong background in market intelligence and opportunity analysis
- Demonstrated ability to work across global and regional teams
- Experience collaborating with product or technology teams
- Track record of identifying and converting growth opportunities within existing accounts
- Experience within large-scale technology deployment or managed services environments
- Familiarity with the QSR industry or digital merchandising
- Experience operating within a global account framework
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The Company
What We Do
Coates Group is a growing global technology and digital merchandising solutions provider creating immersive experiences for some of the world's leading brands and their customers. We are focused on creating dynamic, personalised and engaging experiences powered by our range of digital hardware and proprietary content management system. If you’ve ordered in-store or in the Drive-Thru at McDonald’s somewhere in the world, chances are you’ve interacted with our digital solutions! We work across 50+ global markets with our headquarters located in Sydney, Australia and other offices in Japan, India, China, the Middle East, Canada, Europe and the United States. Our people who we proudly call our “Crew” are at the heart of everything that we do. So, it is our commitment to empower and develop the people that set us apart. This is done by implementing new policies that our people care about like an annual market competitive bonus program, opportunities for growth and prioritisation for learning and development that includes kick-starting our new wellbeing program called Thrive. The cornerstone of Thrive is our flexible work approach, including a suite of flexible work options because we are believers that you should never miss an important life or work moment. Thrive also equips our crew with wellness tools and dedicated time to prioritise our health with Yoga and Meditation programs as well as a Global Wellness Day off to enjoy and recharge plus a Give Back Day for the opportunity to make an impact on the community. Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives). We are one global crew with diverse perspectives that make us stronger. We are curious, charismatic and authentic. And together, we make our purpose become a reality, to create immersive brand experiences for everyone
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