As a Senior Strategist, you bring key strategic leadership and guidance to multidisciplinary teams. You effectively communicate your findings to varying audiences—from creative to technical team members. And you have a full understanding of your client, their competitors, and key industry trends relating to their business. You are comfortable in at least two strategy disciplines—business analysis, qualitative consumer research, web analytics, and information architecture—but we will welcome your balanced working knowledge of all. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.
You will:
- Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
- Conduct deep‑dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
- Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
- Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
- Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
- Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.
- Demonstrate the value of integrating Strategy services and activities into all client engagements.
- Become an authority on the client’s business sector, and provide insight and perspective on the client’s strategic direction.
You have:
- 3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
- Previous experience in the automotive industry.
- Post-secondary degree in Business, Marketing, Economics, Computer Science, Psychology or related subjects preferred.
- Experience with digital websites, including familiarity with user experience, metrics and search strategy.
- Experience developing proposals and presentations for clients.
- Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.
- Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
- Strong multi-tasking, independence and flexibility.
- A commitment to learning.
Nice-to-haves:
- Experience using AI and/or LLM tools to accelerate insight development.
- Past experience working in a large agency environment.
What We Offer:
- Global maternity and parental leave.
- Competitive benefits packages.
- Vacation, compassionate leave, personal/sick days, and flex days.
- Access to online services for families and new parents.
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
- 12 affinity groups.
- Internal learning and development programs.
- Enterprise-wide employee discounts.
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.
Please note, you are applying to an active job opening.
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
