The Role
The Senior Strategist will drive cultural insights and brand strategy, leading research, evolving platforms, and collaborating cross-functionally to inspire marketing initiatives.
Summary Generated by Built In
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
Hinge is hiring a Senior Manager to join our Culture & Consumer Insights team (CCI). The team's mission is to uncover deep human insights and translate them into business-wide strategies that will help Hinge lead and innovate in the dating app category. As a Senior Manager on the team, you will connect cultural intelligence with brand ambition, shaping Hinge’s marketing strategy, evolving brand platforms, and inspiring new ideas across creative, comms, and media.
You’ll design and run brand learning sprints, lead audience research, and introduce methods that keep our team connected to the people we serve. You’ll work side by side with brand strategists, creatives, and comms partners to evolve existing platforms like No Ordinary Love and to inspire entirely new ones. Day to day, you might be writing research briefs, moderating focus groups, guiding research partners, or turning insights into marketing strategies that deeply resonate in culture.
We’re looking for someone curious, culturally fluent, and experienced in shaping brand and campaign strategies. If you’re excited to help shape how Hinge shows up in the world, we’d love to meet you.
Responsibilities
- Lead learning sprints Scope and run research projects (from cultural trend scans to creative testing), writing clear research plans, guiding external partners, and surfacing insights that unlock fresh storytelling opportunities.
- Translate cultural and consumer insights into compelling narratives and strategic recommendations that inform brand, marketing, and comms decisions.
- Shape brand platforms & campaigns Partner with Brand Strategy to evolve existing platforms (e.g., No Ordinary Love) and spark new ones through original insight and cultural provocation.
- Build and manage relationships with external partners by representing Hinge’s brand and needs while ensuring the work is timely, rigorous, and aligned with business objectives.
- Work cross-functionally with Marketing, Product Marketing, Comms, and Research teams to connect the dots across different data sources and contribute cultural perspective and insight at key moments in marketing plans & roadmaps.
- Contribute to the growth of the Cultural & Consumer Insights practice, bringing new sources, methods, and ways of thinking to the table that provoke new ways of thinking about our audiences and category.
What We're Looking For
- Proven Experience: 6+ years of experience in brand, marketing, creative, or campaign strategy, paired with a strong grounding in cultural research, in-house or at an agency.
- Research Methodology Expertise: Working knowledge of qualitative, quantitative, ethnographic, and semiotic methods, with the ability to scope research independently and distill findings into sharp insights.
- Rising Leader: Growing leadership skills with experience leading small-to-midsized workstreams, managing and building relationships with internal and/or external partners.
- Insight-Driven Storyteller: You know how to connect dots and craft compelling narratives that shift thinking and inspire action. You're energized by the challenge of turning audience and category insights into brand and marketing opportunities.
- Collaborative Partner: You enjoy being a connective tissue across teams (from marketing to comms). You’re comfortable presenting your thinking clearly and persuasively to senior stakeholders.
- Deep Empathy & Curiosity: You have a deep interest in human behaviors and the role of culture in shaping our day-to-day decisions and experiences.
- Mission-Driven: Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.
- Experience working on global brands and comfort with quantitative data is a plus.
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
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The Company
What We Do
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork.
We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.
Why Work With Us
We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships).
We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.
Gallery
Hinge Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.
Typical time on-site:
2.5 days a week
New York, NY
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.
