Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionAt Wise, we build and launch truly amazing products designed to give our customers smart & impactful solutions to their international money challenges. But creating ground-breaking products is only half the battle - we need everyone to know about them, understand them, and feel genuinely inspired to use them.
As a Senior Strategist, you will be responsible for bridging the gap between product innovation and multi-channel marketing campaigns. You won't just make sure we talk about our products across every marketing touchpoint - you’ll ensure we do so with bold and inspiring creatives. Your mission is to take complex, functional product updates and transform them into engaging creative narratives across the entire customer lifecycle - from paid media (TikTok, Meta, YouTube) to CRM and our flagship Mission Updates.
What you’ll be doing
Inspire product adoption across all marketing channels: Take full ownership of how we sell all Wise’s products & features across different marketing channels - including paid media, organic, and CRM.
Drive messaging consistency & alignment: Act as the owner for how Wise talks about its products and features across marketing channels - in particular translating functional product mechanics into distinctive & inspiring creatives that drive product adoption.
Reinvent & own quarterly customer comms: Lead the strategic direction and storytelling of our quarterly "Mission Update" customer comms - turning company & product updates into engaging & memorable moments for our customers.
Connect data to creative impact: Interpret channel performance data and creative insights to refine our messaging and ensure every creative asset drives measurable results.
Ensuring strategic clarity: Helping teams diagnose and articulate the specific problems our marketing communications need to solve, and ensuring our creative work clearly answers these challenges.
Spark creative excellence: Craft sharp, inspiring creative briefs that excite our in-house creative team to produce bold & distinctive performance creative.
Foster collaboration: Build tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.
What you’ll bring to the role
A proven track record as a marketing generalist or creative strategist, with a track record of launching campaigns that turn complex concepts into simple, inspiring ideas.
A knack for turning functional product launches into fun, engaging narratives that will get customers using our products.
Strong understanding of how to flex messaging narratives based on channel constraints (i.e.., short-form video vs. long-form CRM emails) and customer lifecycle stages (acquisition vs. retention).
Comfortable interpreting channel performance metrics (i.e. CTR / CPA / conversion ... etc) to understand which creative narratives resonate best, and iterating for maximum impact.
The ability to synthesise ambiguous data and complex information into simple, powerful ideas and actionable plans.
Excellent collaboration and influencing skills, with the ability to unite product, creative, and performance media teams around a bold vision.
A self-starter attitude - comfortable identifying comms gaps & pushing initiatives through to completion
The ability to thrive in a dynamic, fast-moving environment.
What’s in it for you?
You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.
Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.
Additional InformationFor everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Skills Required
- Proven track record as a marketing generalist or creative strategist with successful campaign launches
- Ability to translate complex product functionality into simple, inspiring marketing narratives
- Experience crafting channel-specific messaging for short-form video, long-form CRM, and other formats
- Comfortable interpreting channel performance metrics (CTR, CPA, conversion) to inform creative direction
- Ability to synthesize ambiguous data and complex information into actionable plans and ideas
- Excellent collaboration and influencing skills to align product, creative, and media teams
- Self-starter attitude with ability to identify communication gaps and drive initiatives to completion
- Ability to thrive in a fast-moving, dynamic environment
What the Team is Saying
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Wise Compensation & Benefits Highlights
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Leave & Time Off Breadth — Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
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Equity Value & Accessibility — RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
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Parental & Family Support — Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.
Wise Insights
What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
