Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
Responsibilities
- Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads.
- Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages.
- Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs.
- Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement.
- Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly.
- Serve as the primary point of contact for all client communication on assigned accounts.
- Lead strategic client calls, providing both technical and high-level business recommendations.
- Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner.
- Deliver performance updates, QBRs, and optimization plans to ensure retention and growth.
- Present upsell opportunities and work with Group Leads or Directors on contract expansions.
- Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality.
- Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals.
- Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches.
- Contribute to internal education by sharing case studies, best practices, or new platform updates.
Required Experience and Qualifications
- 5–6+ years of experience managing paid media campaigns with measurable ROI.
- Proven success managing large or complex accounts independently.
- Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.).
- Advanced proficiency with HubSpot, especially in aligning paid media with lifecycle stages, lead scoring, workflows, and revenue attribution.
- Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards.
- Bachelor’s degree in marketing, business, or a related field preferred.
Preferred Skills and Attributes
- Confident strategist and communicator, capable of leading conversations with senior client stakeholders.
- Analytical and detail-oriented, with strong problem-solving capabilities.
- Skilled at balancing strategic planning and hands-on campaign execution.
- Organized and efficient with strong prioritization and time management.
- Passionate about digital marketing, client results, and continuous improvement.
- Comfortable mentoring others and contributing to team-wide knowledge sharing.
Performance in this role will be evaluated based on
- Client retention and satisfaction
- Achievement of campaign goals (e.g., CPL, ROAS, lead quality)
- Revenue growth or upsell activity on managed accounts
- Accuracy and insightfulness of performance reportingInternal leadership and contribution to team development
Skills Required
- 5-6+ years managing paid media campaigns with measurable ROI
- Proven success managing large or complex accounts independently
- Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.)
- Advanced proficiency with HubSpot (lifecycle stages, lead scoring, workflows, revenue attribution)
- Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards
- Experience building and managing reporting dashboards (e.g., NinjaCat)
- Experience managing multi-platform campaigns for clients with long sales cycles, multi-location structures, or significant CRM integration
- Bachelor's degree in marketing, business, or related field
What We Do
All Systems, Grow. Get the most out of your full customer lifecycle with SmartBug Media, a full service digital agency creating resilient growth in every phase to deliver predictable growth for your organization. We Know Where You Grow from Here. We empower you to leverage the tools you're already using while introducing you to cutting-edge revenue and predictable revenue-generating strategies. Backed by deep technical expertise, SmartBug is ready to skyrocket your company. Unmatched Expertise, Uncompromising Quality. We don't throw around the word “expert” lightly. Our team is composed of industry veterans who've honed their technical and strategic skills from top-tier universities and globally-renowned brands. With us, you collaborate with experienced professionals unmatched anywhere else. For over 15 years, we've not only mastered HubSpot, earning Partner of the Year twice and Elite Solutions Partner status. We have also established ourselves as a Klaviyo Master Elite partner, Google Premier partner, and proud Shopify partner. But we aren't about titles—it's our proven success, reflected in 500+ 5-star reviews, that speaks for our commitment to success. Now is the time to grow with SmartBug.
