Senior Strategist, Paid Media

Responsibilities

• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages.
• Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs.
• Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement.
• Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly.
• Serve as the primary point of contact for all client communication on assigned accounts.
• Lead strategic client calls, providing both technical and high-level business recommendations.
• Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner.
• Deliver performance updates, QBRs, and optimization plans to ensure retention and growth.
• Present upsell opportunities and work with Group Leads or Directors on contract expansions.
• Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality.
• Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals.
• Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches.
• Contribute to internal education by sharing case studies, best practices, or new platform updates.

Required Experience & Qualifications

• 5–6+ years of experience managing paid media campaigns with measurable ROI.
• Proven success managing large or complex accounts independently.
• Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.).
• Advanced proficiency with HubSpot, especially in aligning paid media with lifecycle stages, lead scoring, workflows, and revenue attribution.
• Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards.
• Bachelor’s degree in marketing, business, or a related field preferred.

Preferred Skills & Attributions

• Confident strategist and communicator, capable of leading conversations with senior client stakeholders.
• Analytical and detail-oriented, with strong problem-solving capabilities.
• Skilled at balancing strategic planning and hands-on campaign execution.
• Organized and efficient with strong prioritization and time management.
• Passionate about digital marketing, client results, and continuous improvement.
• Comfortable mentoring others and contributing to team-wide knowledge sharing.

Measureables

• Performance in this role will be evaluated based on:
• Client retention and satisfaction
• Achievement of campaign goals (e.g., CPL, ROAS, lead quality)
• Revenue growth or upsell activity on managed accounts
• Accuracy and insightfulness of performance reporting
• Internal leadership and contribution to team development