Senior Strategist, Influence

About R/GA
In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures, and IP practices. We like change, and we like to navigate our clients through it too.

Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology, and culture.

About the Role

The Influence Studio is R/GA’s strategic approach to collaborating with creators and driving cultural impact through original content. We’re a small but powerful and growing team of strategists who are relentless in our pursuit of ideas that move culture forward.

As a Senior Strategist in the Influence Studio, you’ll help shape how brands connect with audiences through creators, platforms, and communities. You’ll uncover insights about how influence operates within culture, and translate them into strategies that spark meaningful collaborations and breakthrough creative work.

You’ll partner closely with clients, creators, and cross-functional R/GA teams to craft strategies that strengthen brand relevance, inspire participation, and drive measurable business and cultural impact. 

Here’s what you should know if you want to be a Senior Strategist, Influence at R/GA:

On any given day, you might:

• Develop influencer strategies that use audience, market, and cultural insights to identify the right creators, shape content approaches, and determine where work lives online.
• Act as the talent expert, researching and recommending culturally relevant creators who align with brand goals and audience passions.
• Leverage deep platform and creator expertise to identify opportunities for brands to collaborate, experiment, and grow through emerging social behaviors and tools.
• Build multi-channel social ecosystems, partnering with Applied Intelligence and Connections teams to design channel-specific strategies, editorial calendars, and content roadmaps.
• Collaborate with creative teams and influencers to guide concept development and ensure work performs authentically and effectively across social platforms.
• Oversee influencer procurement and program management, including outreach, negotiations, and day-to-day coordination with talent and Business Affairs.
• Track performance and uncover trends and insights in partnership with the Applied Intelligence team to identify opportunities for optimization.
• Stay on the pulse of social and cultural trends, particularly among Gen Z audiences, and translate those insights into actionable strategies that move culture forward.

The Ideal Person:

• Mines insights from data, culture, and behavior, translating discoveries into executive-ready narratives, inspiring briefs, and actionable roadmaps.
• Brings a strong grasp of category, brand, cultural, and social dynamics to uncover growth opportunities for clients.
• Crafts influencer strategies independently, grounded in business objectives and cultural relevance.
• Navigates complex conversations with confidence, advocating for both audience and creator needs to ensure the best creative outcomes.
• A proven ability to influence decisions, manage multiple projects, and align diverse teams, influencers, and stakeholders.
• Has experience in social community management and can bring that knowledge to this role. 

You Bring:

• 4+ years of experience leading social and influencer strategies within an agency or brand environment.
• Deep expertise in social platforms, creator ecosystems, and cultural trends, using that knowledge to inform strategy, creative, production, and partnerships.
• Experience leading negotiations and contributing to contractual discussions with influencer talent and partners.

Bonus

• Previous experience working within the pharma or health and wellness categories
• A strong understanding of how to balance creativity with compliance, finding opportunities for culturally relevant and emotionally resonant storytelling in highly regulated spaces.

*The working hours for this role are EST.  This position requires regular in-person collaboration so candidates based in NYC or able to relocate are encouraged. 

The hiring range for this position is $85,000 to $105,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.

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