Senior Strategic Planner

Posted 4 Days Ago
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Jakarta Pusat, Gambir, DKI Jakarta
Mid level
Agency • Marketing Tech
The Role
Creating digital communication strategies for marketing campaigns, writing formal briefs, working with multiple clients, leading strategic thinking, and managing senior client relationships.
Summary Generated by Built In

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  What You’ll Do 

  • Creating strategy for marketing campaigns. This includes targeting the right audience, appropriate channels, as well as setting the tone and message of the campaign. 
  • The Senior Strategic Planner is also responsible for writing the formal brief and for providing the ideal environment for creative development. He / she combines market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers, especially in digital sphere. 
  • The Senior Strategic Planner will be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one 

What You’ll Need  

  • You have experience within Indonesia, understand the market, consumer and communications landscape 
  • You have at least 3 years experience in brand planning and is able to be the sparring partner with creative teams to get to best-in class creative work 
  • You have the flexibility/confidence to operate as an individual and lead strategic thinking and own senior client relationships 
  • You are an absolute team player with the wider Ogilvy planning, account management and creative community 
  • You can understand, design, propose and monitor campaign and brand health tracking 
  • You can lead, design and direct both qual and quant research projects 
  • You are great at turning complex into the simple and the vague into the defined 
  • And most importantly you have a sense of humor and is a joy to work with 
  • 3 years + experience as Agency and/or FMCG Consumer Planner, including team management experience 
  • Extensive knowledge of communications planning, brand growth strategies, consumer insight development 
  • Telco, automotive, cigarette, and/or consumer goods sector experience 

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  


At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.


The Company
HQ: New York, NY
11,000 Employees
Hybrid Workplace
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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