Senior Strategic Insights Analyst
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Learn more at www.circana.com.
Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
- Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
- Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
- Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
- Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
- Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
- Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
Within the retail department, you are primarily responsible for generating insights that help Circana's customers achieve growth. For our customers, you provide a complete analysis using a clear storyboard and the SOLV model. You have access to all retail data and trends from the FMCG market. Together with the Consultant, you interpret the results to translate them into strategic recommendations, but also into action-oriented advice. The final presentation will be given to the customer by you.
As a Senior Strategic Insights Analyst, you are also responsible for the development of You are an important link in the internal customer team and ensure the coordination of customer projects. In addition, you are a coach for our working students and interns. Depending on your expertise, you will take part in a project group or be a project leader where necessary. You report to the retail director.
Job Responsibilities
- Maintaining contact and relationships with the client together with the consultants
- Performing numerical analyses and drawing up and testing hypotheses with the aim of identifying growth opportunities for the client, based on client questions, but also proactively.
- Independently presenting results to the client.
- Supporting the consultant in making research proposals.
- Responsible for formulating the specifications of a given project and determining the expected lead time.
- Responsible for obtaining retailer approvals for projects.
- Thinking along about possible improvements in process, degree of automation, etc. and implementing this where necessary through a project group
- Coaching fellow working students and interns
Requirements
- HBO/University education (preferably commercial and/or marketing)
- Analytical skills
- Able to convert analyses into insights and actions
- Knowledge of the FMCG and/or retail market
- Knowledge of (Trade) Marketing and Sales
- Result-oriented
- Team player
- Proactive
- Flexible
- Excellent communication skills
- Hands-on mentality
- Excellent command of MS-office: especially Excel and PowerPoint
- 5+ years of experience in FMCG
- Good command of the English language
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Center on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position is located in the following area(s): Zaltbommel (hybrid)
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.
#LI-AO1
Skills Required
- Bachelor's degree (HBO/University)
- Degree in commercial or marketing (preferred)
- Analytical skills
- Ability to convert analyses into insights and actions
- Knowledge of the FMCG and/or retail market
- Knowledge of Trade Marketing and Sales
- Result-oriented mindset
- Team player
- Proactive
- Flexible
- Excellent communication skills
- Hands-on mentality
- Excellent command of MS Office, especially Excel and PowerPoint
- 5+ years of experience in FMCG
- Good command of English
Circana Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Circana and has not been reviewed or approved by Circana.
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Leave & Time Off Breadth — Unlimited PTO for many exempt roles and paid holidays are frequently highlighted. Feedback suggests these time‑off policies are a notable strength of the package.
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Parental & Family Support — Paid parental leave is available in the U.S. and is described as competitive and well‑received. Company communications emphasize equal/neutral parental leave, reinforcing family support.
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Wellbeing & Lifestyle Benefits — A broad slate of extras—such as adoption assistance, tuition/educational assistance, volunteer time off, and EAP—adds to the overall package. Feedback suggests these lifestyle‑oriented offerings complement core medical, dental, and vision coverage.
Circana Insights
What We Do
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Circana is hiring! To view our current openings, please visit our IRI and NPD LinkedIn company pages.









