About the Job
We are looking for a highly experienced professional to join a young, fast‑scaling unit within NIQ for Media, focused on unlocking the full value of disaggregated and hybrid datasets. This role sits at the heart of our rapidly evolving media measurement ecosystem, where innovation is driven through data fusion, harmonization and advanced modeling to deliver actionable outcomes for advertisers, media owners, agencies, and currency bodies.
You will lead strategic product development initiatives, steer methodological innovation, and help transform complex data streams into meaningful insights for both sales and brand impact. This is an ideal role for someone who thrives in dynamic environments, enjoys shaping concepts from scratch, and can confidently engage with senior decision makers across the industry.
Your Responsibilities
Product Development | From Vision to Scaled Delivery
- Own the full lifecycle of new products—from early‑stage concepting, RFP/tender participation and prototyping, through to global rollout and market adoption.
- Translate business opportunities into scalable, data‑driven solutions that deliver measurable value for clients and markets.
Product Innovation | Build Hybrid, Big‑Data‑Powered Measurement Systems
- Architect and refine state‑of‑the‑art models that fuse panels with census/device data to produce deduplicated, cross‑media measurement for both content and advertising.
- Drive methodological advancements across reach, sales lift, and brand lift modelling, ensuring scientific rigor and operational scalability.
Collaboration & Influence | Senior Voice Across Product, Tech & Commercial Teams
- Operate as a senior expert within a multidisciplinary setup that prototypes hybrid approaches, harmonizes diverse data sources, and automates performance‑driven products.
- Provide thought leadership on data fusion methodologies, modeling frameworks, and data harmonization strategies.
Stakeholder Engagement | Direct Access to Industry Leaders
- Represent NIQ for Media in conversations with major advertisers, agencies, media owners, and currency bodies.
- Communicate complex analytics clearly and convincingly, ensuring strategic alignment with client goals.
Consulting & Thought Leadership | Methodology, Innovation & Best Practices
- Present results, frameworks, and recommendations to senior stakeholders in both virtual and in‑person settings.
- Contribute to the evolution of industry standards by advocating modern, hybrid measurement approaches.
Your Concrete To‑Dos
In your first 6–12 months, you will (start):
- Design and validate data fusion pipelines combining panels, device data and third‑party datasets.
- Develop methodological blueprints for cross‑media reach modeling, sales lift estimation, and brand impact analytics.
- Translate advertiser and agency needs into product requirements, aligning commercial opportunities with methodological feasibility.
- Lead pilot projects with key clients and markets and evaluate scalability potential.
- Create documentation, frameworks, and best practices for internal and external stakeholders
- Act as a key methodological advisor to cross‑functional teams during product evolution.
Your Profile
- Media Expertise:
Minimum 5+ years of experience in media measurement, audience analytics, marketing science, or related fields; deep understanding of media KPIs and currency systems. - Model & Product Development Experience:
Proven track record designing models or analytical products used in audience measurement, cross‑media reporting, or performance analytics. - Advanced Analytical Skillset:
Strong command of statistical modeling, data harmonization, data fusion techniques, and big‑data methodologies. - Technical Excellence:
Advanced proficiency in R and/or Python, plus familiarity with modern data architectures, cloud environments, and scalable computation. - Strategic Mindset:
Ability to connect methodological innovation with business value, evaluate opportunities, and drive global initiatives from concept to execution. - Strong Communication Skills:
Capable of translating analytical depth into clear narratives for non‑technical audiences; comfortable presenting to executive stakeholders. - Languages:
Fluent in English
What We Offer
- Flexible hybrid working environment
- Volunteer time off
- Access to LinkedIn Learning
- Employee Assistance Program (EAP)
- Opportunities for growth within a global, market-leading organization
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
NielsenIQ Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NielsenIQ and has not been reviewed or approved by NielsenIQ.
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Parental & Family Support — Public materials highlight paid parental leave in the U.S., with additional paid disability time for birth parents. Parental leave is positioned as a standout element of the package.
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Leave & Time Off Breadth — Unlimited or flexible PTO is referenced alongside paid holidays and sick leave, providing broad time-off options in many roles. Actual use can vary by team norms, but the formal breadth is notable.
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Flexible Benefits — Work-from-home and hybrid arrangements are supported in many roles, with remote-friendly practices described across business lines. Flexibility is frequently positioned as a meaningful advantage.
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NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.
Why Work With Us
We empower companies around the world to make bold decisions and transform their business with trusted data, solutions, and insights. Joining NielsenIQ means experiencing countless learning opportunities and gaining numerous pathways for growth.
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