Job Description:
Key responsibilities:
- Turn monthly GMV, margin, and inventory realities into channel mix, flighting, and CPA/ROAS guardrails.
- Define a KPI hierarchy: first GMV, then Orders, then ROAS/CAC, then CTR, CVR, AOV, and UPO.
- Build weekly media plans with budget, reach/frequency, CPC or CPM, CTR, CVR, and GMV forecasts; set pacing curves and daily caps.
- Planning TikTok media: Product Sales objective (Shopping Ads), Live Shopping boosts, creator whitelisting, catalog/VSA; align with the LIVE calendar.
- Planning Meta & Google media: CPAS and PMAX, Search aligned to consent and UTM taxonomy.
- Planning Marketplaces: Lazada Sponsored (search/display) and Shopee Ads (search/discovery/shop) around price drops, vouchers, and mega days.
- Draft test charters (creative hooks, audience seeds, bid or goal types, catalog slicing); run A/B tests with clear stop and scale rules.
- Optimize daily on bids, budgets, audience breadth, creatives, and catalog sets; redistribute to high-ROI SKUs.
- Maintain single-source dashboards for pacing, ROAS, CAC, GMV, orders, and refunds; reconcile paid versus organic lifts.
- Produce weekly insights: what worked, why, and next actions; document playbooks by category and price tier.
- Partner with LIVE PMs for on-air boosts; brief creative on winning messages; align with shop ops on stock, price, and voucher burn.
Qualifications
- 2–4 years in performance or eCommerce media planning (TikTok, Meta, Google; Lazada/Shopee ads a plus).
- Proven ownership of weekly pacing, optimization, and month-end reconciliation against GMV and ROAS targets.
- Strong analytics in Sheets/Excel (Pivot, INDEX-MATCH or XLOOKUP), basic forecasting; comfortable building calculators that connect CPC, CTR, CVR to GMV.
- Familiar with product feeds, pixels/SDKs, attribution nuances (platform versus GA4), and incrementality basics.
- Clear, Thai-first communicator with crisp English; calm under pressure; partner mindset with LIVE, creative, and shop ops.
Tools / Stack
TikTok Ads Manager (Shopping Ads and Live boosts), Meta Ads Manager, Google Ads and PMAX, Lazada/Shopee Ads consoles, Sheets/Excel.
Location:
BangkokBrand:
Dentsu XTime Type:
Full timeContract Type:
Independent ContractorMerkle Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Merkle and has not been reviewed or approved by Merkle.
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Leave & Time Off Breadth — Time off offerings are positioned as generous, including flexible or unlimited PTO, paid holidays, and, in some cases, sabbaticals tied to tenure. Flexibility around schedules and remote options further increases the practical value of time off policies.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, and vision plans alongside options like HSAs and access to wellness resources. Additional supports such as EAP services and occasional on-site wellness facilities are also highlighted.
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Wellbeing & Lifestyle Benefits — Lifestyle-oriented perks extend beyond core insurance, including items like pet insurance, legal services, discount programs, and wellness sessions. Professional development access (e.g., training and learning platforms) is also treated as part of the broader rewards experience.
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What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
