Job Description:
Key responsibilities:
- Turn monthly GMV, margin, and inventory realities into channel mix, flighting, and CPA/ROAS guardrails.
- Define a KPI hierarchy: first GMV, then Orders, then ROAS/CAC, then CTR, CVR, AOV, and UPO.
- Build weekly media plans with budget, reach/frequency, CPC or CPM, CTR, CVR, and GMV forecasts; set pacing curves and daily caps.
- Planning TikTok media: Product Sales objective (Shopping Ads), Live Shopping boosts, creator whitelisting, catalog/VSA; align with the LIVE calendar.
- Planning Meta & Google media: CPAS and PMAX, Search aligned to consent and UTM taxonomy.
- Planning Marketplaces: Lazada Sponsored (search/display) and Shopee Ads (search/discovery/shop) around price drops, vouchers, and mega days.
- Draft test charters (creative hooks, audience seeds, bid or goal types, catalog slicing); run A/B tests with clear stop and scale rules.
- Optimize daily on bids, budgets, audience breadth, creatives, and catalog sets; redistribute to high-ROI SKUs.
- Maintain single-source dashboards for pacing, ROAS, CAC, GMV, orders, and refunds; reconcile paid versus organic lifts.
- Produce weekly insights: what worked, why, and next actions; document playbooks by category and price tier.
- Partner with LIVE PMs for on-air boosts; brief creative on winning messages; align with shop ops on stock, price, and voucher burn.
Qualifications
- 2–4 years in performance or eCommerce media planning (TikTok, Meta, Google; Lazada/Shopee ads a plus).
- Proven ownership of weekly pacing, optimization, and month-end reconciliation against GMV and ROAS targets.
- Strong analytics in Sheets/Excel (Pivot, INDEX-MATCH or XLOOKUP), basic forecasting; comfortable building calculators that connect CPC, CTR, CVR to GMV.
- Familiar with product feeds, pixels/SDKs, attribution nuances (platform versus GA4), and incrementality basics.
- Clear, Thai-first communicator with crisp English; calm under pressure; partner mindset with LIVE, creative, and shop ops.
Tools / Stack
TikTok Ads Manager (Shopping Ads and Live boosts), Meta Ads Manager, Google Ads and PMAX, Lazada/Shopee Ads consoles, Sheets/Excel.
Location:
BangkokBrand:
Dentsu XTime Type:
Full timeContract Type:
Independent Contractordentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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