We’re looking for an Account Intelligence & Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You’ll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc.
WHAT YOU’LL DO:
- Conduct deep research across priority global strategic accounts to understand their business context, market environment, brand activity, audience sentiment, competitive landscape and relevant commercial signals.
- Leverage Talkwalker insights, social listening, news, campaign activity, reputation signals and account history to identify timely and relevant reasons to engage prospective customers.
- Identify and map complex buying groups, decision-makers, influencers and stakeholders across global strategic accounts, including marketing, communications, social media, insights, customer care, digital, analytics, procurement, legal, security, Data Privacy, regional teams and executive leadership.
- Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product messaging.
- Develop high-value account intelligence assets including signal summaries, one-page account memos, Talkwalker insight snapshots, competitor views, pre-mortems, executive questions and buying-group maps to support strategic account activation.
- Act as a strategic partner to Global Strategic & Principal Account Executives by jointly prioritizing accounts, align on account strategy, and determine the next best outbound actions.
- Maintain accurate account intelligence, stakeholder mapping, outbound activity and strategic learnings within Salesforce, Gong Engage and other relevant systems to support clean data, visibility and continuous improvement.
- Perform other related duties as assigned.
WHAT YOU’LL NEED:
- Some years of experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, or a commercially focused research role within a B2B environment or equivalent combination of education / experience.
- Hands-on experience with outbound activity, including email, LinkedIn and phone-based outreach.
- Strong interest in and working familiarity with social listening, digital marketing, brand reputation, consumer behaviour, customer insight and market trends, with the ability to turn these signals into commercially relevant account intelligence.
- Strong research skills, with the ability to connect account activity, market context, stakeholder priorities and business challenges into a clear reason to engage.
- Strong written and verbal communication skills, with the ability to turn complex insight into clear, relevant and human outbound messaging.
- Good understanding of enterprise sales cycles and how strategic account engagement differs from higher-volume prospecting.
- Hands-on experience using Talkwalker, or an equivalent social listening and insights platform is required. Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism or similar platforms is a strong advantage.
- Additional language skills in French, German, Italian, Spanish, Portuguese or Arabic would be desirable.
- Please note that the role may include up to 10% of travel to client sites and events, other Hootsuite offices, etc.
- Accountability: holds self accountable to meet commitments.
- Priority Setting: focuses time and energy on the most important tasks with guidance where needed, clearly understanding how to assess the importance of tasks and decisions.
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs.
WHO YOU ARE:
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-IA #LI-Hybrid
Use of AI in Hiring
Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.
Skills Required
- Experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, commercially focused research, or an equivalent combination of education and experience within a B2B environment
- Hands-on experience with outbound outreach through email, LinkedIn, and phone
- Familiarity with social listening, digital marketing, brand reputation, consumer behavior, customer insight, and market trends
- Strong research skills connecting account activity, market context, stakeholder priorities, and business challenges
- Strong written and verbal communication skills
- Understanding of enterprise sales cycles and strategic account engagement
- Hands-on experience using Talkwalker or an equivalent social listening and insights platform
- Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism, or similar platforms
- Additional language skills in French, German, Italian, Spanish, Portuguese, or Arabic
What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business. How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media. Put simply, we help our customers with: Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business. Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale. Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
Gallery
