What your new challenge will look like
Objectives (Value Propositions)
Support product marketing initiatives to position 4flow software products effectively in the market.
Contribute to identifying new market opportunities through research and analysis.
Responsibilities include:
Act as a key interface between the product management team, software sales team, and 4flow’s corporate marketing.
Assist in refining go-to-market (GTM) strategies using analytics and market insight
Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework.
Coordinate sales & marketing initiatives to support defined product strategies and track their success.
Monitor industry trends and marketing best practices to improve execution.
Gather and organize customer feedback to enhance product-market fit.
Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.
Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.
Collaborate with internal stakeholders to ensure alignment on marketing initiatives.
Why you belong at 4flow
University degree in a relevant field.
4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.
Strong analytical skills with the ability to interpret data and provide insights.
Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.
Ability to manage multiple projects and prioritize effectively.
Understanding of marketing principles, market research, and customer behavior.
Creative thinker with a proactive approach to problem-solving.
Strong communication and collaboration skills.
Enthusiastic about learning and improving internal processes.
Organized and detail-oriented with a can-do attitude.
Passionate about supporting the success of 4flow’s software products in the market.
Independent in managing their own work.
What we offer
Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.
Ready for 4flow? Then please apply online.
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What We Do
4flow provides consulting, software and services for logistics and supply chain management. More than 700 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 18 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP). 4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International. Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes. 4flow vista® is the standard software for supply chain design and optimization. 4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide. 4flow research develops practical innovations, and conducts supply chain research relevant to the industry.
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