Senior Specialist, Media Planning

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foodpanda 是亞洲最大的美食和生鮮雜貨配送平台。中國以外，我們在 11 個市場，400 多個城市開展業務，持續擴大我們的核心業務-美食配送以外，同時發展生鮮雜貨配送等其他新的領域。透過強大的技術基礎，從餐廳合作夥伴、雲端廚房到雲端雜貨店——只需輕輕一鍵，foodpanda 便可讓您快速方便地獲得所需的一切！

如果您喜歡透過科技來創造解決方案並且不怕捲起袖子把事情做好，那麼您會在 foodpanda 找到舞台。 foodpanda 由來自 60 多個國家的夥伴組成，因為我們相信透過多元化的團隊將能取勝

foodpanda 隸屬於德國的Delivery Hero集團 ，Delivery Hero為全球領先的網際網路外送服務平台，目前營運範圍涵蓋70多個國家。

Position Description: This role requires the development and execution of digital marketing strategy and comprehensive media planning. Your expertise will be crucial in managing media agencies, optimizing paid media, and collaborating with internal stakeholders across functional teams and global teams in order to devise digital strategies aimed at enhancing platform orders and cost efficiency.

Job Responsibilities:

1. Collaborate with managers to assist with developing a comprehensive digital communication strategy and cooperate with stakeholders to amplify our brand presence.

2. Responsible for the execution of digital marketing strategies and activities (include Google, Meta, LINE, DSP etc.)

3. Identify effectiveness and impact of current digital marketing initiatives with tracking and analysis, and optimize accordingly.

4. Manage media agencies to achieve media objectives (brand awareness, acquisition and retention) with optimizing the performance and efficiency of media.

5. Cooperate with campaign marketing teams to understand user behavior and segmentation strategies, and come up with digital marketing plans.

6. Enhance brand awareness, TOM and preference by utilizing branding materials provided by brand marketing teams and align objectives with business targets accordingly.

Requirements:

1. Minimum 2 years of experience in digital marketing roles or related areas, preferably in a 4A agency, Ecommerce or FMCG.

2. Solid knowledge of digital media (including Google, Meta, LINE, DSP etc), and digital analytic tools.

3. Strong analytical skills and data-driven thinking..

4. Ability to transform data into actionable insights with strong story-telling ability.

5. Highly organized and have the ability to handle multiple projects, prioritize, and work independently in a fast paced environment.

6. Experience in managing multiple stakeholders and cross-team communication.

7. Strong interpersonal and communications skills.

8. Fluent in English, both written and verbal.