With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
The Senior Specialist: Marketing Data Analytics drives the analytics capability within the Research and Insights team, enabling data-driven decision-making to support strategic marketing execution. This role is accountable for translating complex datasets into actionable insights, aligning analytical outputs with business objectives, and driving data-informed decision-making across the marketing function. By applying advanced modelling techniques and machine learning, the incumbent identifies key trends, relationships, and opportunities across diverse data sources. This role contributes to the implementation of strategic marketing initiatives, enhances performance measurement frameworks, and delivers operational recommendations that improve marketing effectiveness and return on investment (ROI).Job Description
Key Accountabilities:
Data Analysis and Modelling
Utilise advanced analytics and machine learning techniques such as predictive modelling, clustering algorithms, and marketing mix modelling (MMM) to support key market segments and forecast marketing performance.
Apply rigorous data analysis to uncover insights that support marketing strategy and decision-making.
Translate analytical outputs and scenario planning to provide forward-looking insights that guide investment decisions.
Insights Generation and Consultation
Translate complex data outputs into clear, actionable insights, linking findings to marketing strategy, customer behaviour, and performance outcomes.
Collaborate with business stakeholders to define key questions and ensure data analysis aligns with strategic priorities.
Present findings through presentations, reports, and visual dashboards to support executive-level decisions.
Marketing ROI Programme Management
Implement and sustain the Group-wide Marketing ROI measurement programme.
Partner with external suppliers to execute MMM and ML attribution models, ensuring consistency and accuracy in measurement across Business Units.
Track, analyse, and report on marketing effectiveness metrics to support budget optimisation.
Dashboard Development and Automation
Design and maintain interactive dashboards for real-time access to marketing insights.
Automate reporting solutions that streamline data delivery and enhance decision-making efficiency.
Identify opportunities to improve existing dashboards for accuracy, usability, and business relevance.
Data Management and Quality Assurance
Ensure the integrity, accuracy, and reliability of data across multiple marketing and research systems.
Apply data modelling principles to integrate diverse datasets and create holistic views of marketing performance.
Oversee data validation processes and proactively identifies opportunities for improvement in data architecture and governance.
Cross-Functional Collaboration
Provide analytical support for strategic projects and campaign evaluations across Business Units.
Encourage shared learning and best practice adoption across teams to enhance analytical maturity.
Continuous Improvement and Innovation
Stay abreast of emerging analytics methodologies, tools, and technologies to enhance insight generation.
Proactively identify opportunities to digitise and optimise existing processes and reporting.
Foster a culture of curiosity, innovation, and learning within the Research and Insights team.
Education & Qualifications:
Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]
- Field of Study (Preferred): Data Science, Business / Marketing Analytics
Work Experience:
5 - 12 years experience in Data science or Business/Marketing Analytics, including a track record of 3 years in a people management position.
Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.
Proven track record in managing marketing ROI programmes and delivering strategic insights.
Experience in cross-functional collaboration and stakeholder consulting at senior levels.
Exposure to digital marketing ecosystems and omnichannel campaign evaluation.
Competencies:
Leadership Competencies:
Strategic Thinking
Business Acumen
Communication
Influence
Leadership
Delivering Results
Adaptability
Collaboration
Decision-Making
Knowledge and Skills:
Operational planning and execution
Process optimisation and service design
Customer experience management
Performance measurement and reporting
Governance and compliance
Digital tools and platforms
Data analysis and insight generation
Team leadership and development
Data Analytics & Modelling
Programming & Tools
Marketing & Research Knowledge
Data-Driven Decision Making
Project and Stakeholder Management
Innovation Orientation
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised
Absa Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Absa Group and has not been reviewed or approved by Absa Group.
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Healthcare Strength — Medical aid, group life, disability, and funeral cover are described as comprehensive, with features such as terminal‑illness advances and beneficiary grocery benefits. Wellness and assistance offerings support overall financial and personal wellbeing.
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Retirement Support — A pension fund and group retirement arrangements are positioned as core benefits within fixed remuneration. Retirement coverage is embedded alongside other protections as part of standard employment.
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Equity Value & Accessibility — Employee share‑ownership (eKhaya) and equity‑linked awards broaden wealth‑sharing, with dividends or cash‑equivalent participation in some markets. This provides longer‑term value beyond base pay.
Absa Group Insights
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What We Do
Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise growth on the African continent and beyond. We’re a truly African brand, inspired by the people we serve in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia. We also have representative offices in China, Namibia, Nigeria and the United States, as well as securities entities in the United Kingdom and the United States, along with technology support colleagues in the Czech Republic.
