Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.
Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to Senior Specialist, Marketing Communications with an iconic Australian company, leading the world in implantable hearing solutions.
Introduction
Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.
Cochlear Japan: The Japan operations (NCC) is one of Asia Pacific’s longest established operations, with the Tokyo office opening in 1989. Japan is an ageing country, and the ageing population is growing, leading to a higher incidence of hearing loss in over 65-year-olds. Hearing loss among the elderly is a huge opportunity. Our work in Japan focuses on raising awareness amongst the elderly whilst increasing better access and service to the Paediatric Market.
The Opportunity
We are seeking a Senior Specialist, Marketing Communications Japan, reporting to the Director Marketing Japan based in our Tokyo office. In this role, the successful Senior Specialist, Marketing Communications Japan will have the opportunity to drive Cochlear business strategy for Japan to ensure Customer engagement and satisfaction as well as maximizing customer base revenue opportunities.
Accountability 1: Marketing Communications / Promotions / Events
· Develop and execute Cochlear business Marketing communications plans. Continuous improvement plans on results and actions required.
· Study and analyze recipient data, insight and market (including competitor information) to develop and drive service business and enhance customer satisfaction and engagement. Develop messages to support country and cultural nuances into marketing collaterals in line with APAC messaging strategy.
· Create and prepare communications i.e. brochures, advertising and direct mail to support and drive service business revenue and enhance customer engagement.
· Identify communication channels to facilitate delivering messages to Doctors/Speech therapists/candidates/recipients and interaction with them.
· Work with related team to implement service business activities such as events, promotions and other activities and work with and support cross functional team to implement their business activities from business perspective.
Accountability 2: Digital Communications
· Develop and execute Cochlear business digital communications plans to drive business revenue and enhance customer engagement. Continuous improvement plans on results and actions required.
· Develop a detailed understanding of the customer segments; their behavior in relationship to digital and online channels; and their information and support needs.
· Work closely with product management team/Field team to define and execute the digital communication strategy to support product launches for Cochlear business
Accountability 3: PR activity
· Develop and execute Cochlear business PR plans to expand awareness of Hearing Loss/Risk of Hearing Loss/Cochlear implants/Bone conductive device/Cochlear company among Doctors/Speech Therapists/Candidates/Recipients/Third party. Continuous improvement plans on results and actions required.
· Work closely with product management team/Field team/APAC team/PR Agency to define and execute PR strategy to support Cochlear business
About You. As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:
Essential
· 10 years experience of PR
· 5 years experience of Health care related Marketing communication
· Good communication skill in both English and Japanese externally and internally
· Willingness to take diverse and multiple responsibility
· Have a high consciousness to run a PDCA cycle for every project
· Business fluency level in English skill for communication with APAC
Something extra to grab our attention
· 10 years Working experience in Marketing communication team of Healthcare industory
How we recognise your contribution
We want Cochlear to be a place where our people enjoy coming to work. Through our internal programs and employee benefits we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com
How to apply.
If you are excited about what you have read and would like to be considered for this role then please submit your resumes (English and Japanese) and a covering letter detailing your suitability for this role.
Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.
What We Do
Hear now. And always
As the global leader in implantable hearing solutions, at Cochlear (ASX: COH) we are committed to our mission to help people hear and be heard. Our story started more than four decades ago when Professor Graeme Clark pioneered the world's first multi-channel cochlear implant and created an entirely new treatment for hearing loss.
Since our formation in 1981, we continue Professor Clark’s work to help people with moderate to profound hearing loss experience a life full of hearing.
We have provided more than 650,000 implantable devices. Each recipient helps form a global community of millions, through families, friends, colleagues, teachers and more. And they’re not just connected to their own community — each shares a link with each other and to Professor Clark’s childhood desire to help people hear.
We aim to give people the best lifelong hearing experience and access to innovative future technologies. We understand the privilege of connecting people to a life lived with hearing. And we listen, respond and move with the times – to continue to bring hearing within reach of all those who need it.
That's how we live our mission every day. Our global workforce of more than 4,000 people shares a collective determination to give more people the opportunity to enjoy a life of hearing.
Cochlear’s global headquarters are on the campus of Macquarie University in Sydney, Australia with regional headquarters in Asia Pacific, Europe and the Americas. Through our offices in over 180 countries we help people of all ages to hear.
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