Senior Specialist, Marketing Analytics Engineer

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! 

Learn more about us as a workplace upm.com/careers

Greetings from your future manager 

We are now excited to welcome a Senior Specialist, Marketing Analytics Engineering who is passionate about marketing analytics, data engineering, and AI-powered insights. While this role includes data engineering tasks such as pipeline development and integration, its core focus is on enabling strategic marketing and sales decisions through advanced analytics and KPI-driven insights. The role supports alignment between marketing and sales by helping assess whether key stakeholders within target accounts have been reached and by providing visibility into commercial outcomes. - Karolina Kuźniacka, Senior Manager, Marketing, Sustainability and Communications Hub

What you will do 

• Develop and maintain Power BI or Tableau dashboards as well as manage data pipelines and custom integrations, hands-on

• Understand, interpret and continuously develop marketing KPIs, especially those related to ABM and performance marketing 

• Draw actionable, data-driven conclusions to optimize marketing processes and investments, with a clear view toward commercial impact on internal stakeholders (group-level and business-specific views) 

• Ingest and transform data from Snowflake and other sources; manage data pipelines and custom integrations 

• Implement and test custom events and tracking via GA4 and GTM 

• Manage Salesforce Marketing Cloud Account Engagement (Pardot) tracking and cookie consent 

• Support the development of AI agents for marketing and business insights 

• Collaborate in an agile environment using tools like Jira and Confluence, and support naming convention framework development 

• Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Who you are 

• You have a strong understanding of marketing KPIs and ABM principles, and know how to turn data into strategic insights that support business growth 
• You have a relevant university degree and a substantial five-year background and hands-on experience with marketing analytics & data engineering 
• You have a very good command of: 
       - Power BI 
       - PowerQuery 
       - BigQuery 
       - building and managing data pipelines and integrations 
• You have at least basic understanding of (considered as an asset):
       - platforms like Snowflake and Salesforce
       - data modeling 
• You are curious about AI and ready to adapt to AI-driven tools and workflows 
• You thrive in agile environments and are comfortable using Jira and Confluence for collaboration and project tracking 
• You demonstrate analytical thinking, technical project management, and cross-functional collaboration 

• You are a proactive communicator and strategic thinker with hands-on technical skills 

• You are highly organized with an ability to manage multiple projects simultaneously in a fast-paced environment with strict deadlines 

• You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners 

This is what we offer to you   

• A meaningful job: We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.  

• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.  

• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.  

• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.  

Learn about our Rewarding and our Ways of working  

Additional information  

The position will be located in UPM Business HUB Wrocław, Poland.  

The position holder will report to Team Leader, Digital marketing enablement. 

Please apply via the link above and attach your CV in English latest till December 5, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.  

For support with submitting your application, please contact HR Service Center at [email protected] or tel. +48 12 399 94 99.  

  
If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/    

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.  

What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils. Got interested? Join us on this exciting path! #growthwithUPM  

If you wish to get more insight about who we are, check out this page!  

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