Senior Specialist, Global Brand Programs

If you were in the Senior Specialist, Global Brand Programs role now, here are some of the core activities you would be doing:

• Driving the Global Brand Content calendar, ensuring strategic alignment, global adoption and clarity of purpose and distribution across each story
• Day to day management of the Global Brand Content calendar, owning all changes, updates and communication with relevant parties
• Translating brand strategy and content calendars into clear and impactful briefs; aligning with seasonal Go-To-Market milestones
• Partnering with regional and channel teams to ensure successful omnichannel implementation of our brand stories and programs
• Supporting the seasonal athlete storytelling process in partnership with Sports Marketing and Creative
• Contributing to the standardization of naming conventions, deliverables and global adoption standards in partnership with Creative Ops
• In partnership with Senior Brand Manager leading enablement sessions for regions and partners to drive understanding, adoption and consistency
• Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines
• Collaborating closely with our Global Creative team throughout the lifecycle of a project, providing creative feedback and ensuring that the creative delivers on brief and strategic 

Here are some of the things you could be working on in the future:

• Growing as a brand leader across the organization, using your endemic voice to ensure long term authenticity across the Brand Marketing organization
• Owning the development of KPIs for our Brand programs, with a clear cadence of reporting and measurement to track our progress
• Partnering with key leaders across the organization to story mine and identify key moments in our seasonal and annual calendars
• Project management and support of strategic Brand initiatives and projects such as long-range planning and resourcing
• Contributing to key Go-To-Market milestones and meetings

Are you our next Senior Specialist, Global Brand Programs?

• You have a bachelor’s Degree in Marketing, Communications or a related field
• You have 4+ years of relevant experience within a global organization and a deep understanding of brand or content marketing in the outdoor industry
• You are authentically connected to the outdoor industry and the culture of outdoor sport, specifically across our categories of snow, trail and climb
• You have proven experience in building content strategies and writing clear creative briefs
• You are a relationship builder and people connector – you have experience connecting with various teams across a marketing organization
• You have strong awareness of the Arc’teryx brand, product and consumer
• You remain highly flexible and adaptable when faced with ambiguity
• Your passion for your work is paralleled by your passion for getting outside and living it