Senior Specialist - Digital Marketing

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Job Description:

Microchip Technology Inc. is seeking a Senior Digital Marketing Specialist to support the Analog Power and Interface Business Unit. This role drives digital marketing strategy and execution for analog power semiconductor solutions and interface products.

The ideal candidate will lead digital campaign initiatives, develop technical marketing content, and optimize customer engagement across web, SEO/SEM and demand generation channels. This highly visible role requires close collaboration with Product Line Managers, engineering teams, sales and Marcom to accelerate growth and strengthen Microchip’s position in power electronics markets.

Job Responsibilities

• Own digital marketing strategy and execution for multiple product lines and key application segments

• Plan and launch NPI campaigns, aligning messaging, assets and timing with product releases and BU priorities

• Develop and manage multi-channel campaigns to drive awareness, engagement and demand generation

• Create and maintain technical marketing content, including web pages, sell sheets, videos and application-focused materials

• Drive SEO and web optimization strategies for product and solution pages to improve discoverability and user engagement

• Analyze and report on campaign performance metrics including web traffic, downloads and lead generation

• Collaborate with Product Marketing, Sales and Engineering to ensure technical accuracy and strong product positioning

• Support sales enablement efforts by developing customer-facing content and tools

• Lead content strategy for complex power applications, including industrial, data center, automotive and energy systems

• Coordinate with Marcom and external partners to execute paid media and promotional campaigns

• Identify market trends, competitive positioning and customer needs to inform marketing strategy

• Manage multiple projects simultaneously, ensuring deliverables are completed on schedule and aligned with BU objectives

Job Requirements

• Strong ability to execute across multiple concurrent marketing initiatives with tight timelines

• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear content

• Proven experience in digital marketing strategy, campaign execution and analytics

• Strong project management and organizational skills, with attention to detail

• Experience working cross-functionally with global teams

Desired Skills

• Craft compelling visual narratives through graphic design and copy to effectively communicate product value and brand messaging across diverse media formats.

• Strong understanding of power conversion applications (industrial, EV, renewable energy, data centers, etc.)

• Ability to work effectively in a fast-paced, matrixed organization

• Self-motivated, results-driven with a focus on continuous improvement

• Experience with AEM, iApps or similar content management systems is a plus

Requirements/Qualifications:

• BA/BS degree in Marketing, Engineering, Business or a related field

• 5+ years of experience in digital marketing, preferably within semiconductor, power electronics or technical B2B industries

• Experience with SEO/AEO/SEM, web analytics tools and marketing automation platforms

• Familiarity with power semiconductor technologies is a huge plus

• Experience supporting New Product launches and demand generation campaigns

• Background in technical content creation for engineering audiences strongly preferred

• Video and Graphics design background is a huge plus

Travel Time:

Physical Attributes:

Physical Requirements:

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.