Senior Specialist Digital Marketing (m/f/x)

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER, with more than 30,000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2,700 employees, is in Düsseldorf and is the main location of around 500 employees.

A day in the life of a Senior Specialist Digital Marketing (m/f/x):

• Own the digital marketing strategy and execution for one of our key Pure Player partners across TOMMY HILFIGER and CALVIN KLEIN
• Plan and execute data-driven digital marketing campaigns that balance brand objectives with commercial priorities
• Translate global marketing calendars into tailored partner marketing plans to deliver best-in-class consumer experiences
• Track, analyze, and optimize campaign performance using KPIs and market insights to drive continuous improvement
• Build strong relationships with Pure Player partners and collaborate with local, regional, and global stakeholders
• Identify market trends, optimize processes, and drive innovative digital marketing initiatives

What do we need from you? You have:

• University degree in Marketing, Business Administration, Economics, or a comparable qualification
• 3+ years of experience in Digital Marketing, eCommerce, eCommerce Marketing, or a Digital Marketing Agency
• Experience working with Pure Players, online marketplaces, or wholesale eCommerce partners is a plus
• Strong understanding of digital marketing channels, campaign planning, and performance marketing
• Analytical mindset with experience using marketing tools and KPIs to drive business decisions
• Ability to balance brand objectives with commercial priorities
• Creative, proactive, and solution-oriented approach with strong stakeholder management skills
• Excellent written and spoken English and German

What you can expect from us:

• A smart working model (hybrid), including flex office solutions, a work from anywhere concept and meeting-free Fridays
• Lead Yourself. Lead Together. Lead the Way. Our PVH Leadership Behaviors empower everyone to lead — whether a team, a project or through individual expertise
• A strong culture of development with extensive training and learning opportunities via our PVH University
• A wide range of employee benefits, including employee discounts, mobility offers, internal sports classes and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender you are welcome here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.