We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Job DescriptionAs a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.
Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.
You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.
This role is eligible for our hybrid work from home policy.
Qualifications- Experience working in product management
- Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
- Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
- Proven ability to launch products and deliver continuous improvements that support business objectives
- Understanding of product lifecycles, methodologies and agile frameworks
- Strategic approach to translating business goals into achievable product plans
- Ability to manage multiple priorities and make decisions when working with ambiguity and change
- Knowledge of the online gambling industry
- Support the marketing function by solving problems and delivering new capabilities
- Analyse market research, competitor activity and customer trends using internal and external data
- Lead the product development lifecycle from ideation through to launch
- Produce detailed requirements that give development teams a clear direction
- Prioritise the work stack, review it regularly and identify how success will be measured
- Run trials to assess the value of products and initiatives
- Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
- Lead cross-functional sessions that bring teams together around clear outcomes
- Challenge decisions, requirements and assumptions so different viewpoints are considered
- Keep key stakeholders updated on plans, progress and upcoming release
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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.
Skills Required
- Experience working in product management
- Strong knowledge of Marketing Technology, particularly Customer Relationship Management
- Understanding of internally built and third-party technologies, including Customer Data Platforms and Customer Engagement Platforms
- Proven ability to launch products and deliver continuous improvements supporting business objectives
- Understanding of product lifecycles, methodologies, and agile frameworks
- Strategic ability to translate business goals into achievable product plans
- Ability to manage multiple priorities and make decisions amid ambiguity and change
- Knowledge of the online gambling industry
bet365 Compensation & Benefits Highlights
What else should readers know about bet365's Compensation & Benefits?
We give you the resources so that you can be your best self and feel great. Your wellbeing is our top priority. Here are just some of our life-enhancing benefits:
A healthy body and mind come first
We’ve partnered with ComPsych, who offer a complete support network, including expert advice and compassionate guidance available 24/7. We also offer various fitness resources to help you stay active and healthy.
Giving you financial peace of mind
Whatever life throws at you, we’re here to support along the way. With comprehensive financial benefits, you can have peace of mind knowing we’ve got you covered.
Full-time employees can earn an extra bonus each year, while we celebrate loyalty with rewards for 5, 10 and 25 years of service.
We also offer a 401(k) plan with a company match, as well as company-paid health insurance that includes medical, dental and vision benefits.
Room for personal growth and career development
We recognise and reward your hard work, helping you to learn, grow and thrive. With training and mentoring programmes readily available, you’ll have plenty of opportunities to upskill and progress. Above all, we support everyone in reaching their full potential.
bet365 Insights
What We Do
We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide. Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Why Work With Us
Innovation thrives at bet365. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. With opportunities for growth and collaboration, team members have the chance to make a real impact in the world of online betting and gaming.
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Employees engage in a combination of remote and on-site work.
We know how important your life is outside of work, which is why many of our roles offer the flexibility to work from home for part of the week.






















