Hazel is the AI coworker for consumer brands. We connect to a brand's live data — Shopify, Klaviyo, Amazon, Meta, and dozens of others — and turn it into a teammate operators talk to every day. Ask "why did repeat purchase rate drop last week?" and 10 seconds later you get an answer, cited from live data.
Hazel also takes action herself, proactively flagging issues and making changes directly in Shopify and the other systems she connects to, on the way to running full playbooks autonomously.
We've raised more than $2M, are rapidly scaling, and serve some of the biggest consumer brands including Bogg Bag, Ultra, and OneSkin. You'll join a small, senior engineering team working directly with the founders.
What you'll work onIn your first 60 days, you'll be extending Hazel's action layer — the writes back into the systems she connects to. Think: creating product bundles in Shopify, launching A/B tests in Klaviyo, and the human-in-the-loop scaffolding that makes all of it safe.
Beyond that:
Full-stack product features across TypeScript/React + Go services
AI agent workflows: streaming LLM responses, multi-step tool use, approvals
Integrations across Shopify, Klaviyo, Meta, Amazon, and more, both reading and writing
You'll work directly with the founders and customers. Code you ship today is in front of operators tomorrow.
Who we're looking forYou've shipped a production LLM feature to real users.
You've owned an API at scale: query optimization, schema design, picking the right tool for the workload.
Strong TypeScript experience
You use coding agents to do the work of a much larger team, and you can tell us where they helped and where they made things worse.
You care deeply about how the product ergonomics and UX.
Former or aspiring founders
You want product specs handed to you. Your manager is the customer.
You're low agency
You aren't excited about
$150–250K base
0.15–0.5% equity
Top-tier health, dental, vision
Hybrid in NYC (ask about our pool table)
15-min intro
Founder call
Technical interview
Onsite — meet the team
Offer
Skills Required
- Experience shipping a production LLM feature to real users
- Experience owning an API at scale, including query optimization and schema design
- Strong TypeScript experience
- Experience using coding agents effectively
- Strong product ergonomics and UX focus
- Founder experience or aspiration to become a founder
What We Do
Hazel is a women’s personal-care brand focused on making femme care more comfortable, stylish, and confidence-building across life stages. Its flagship High & Dry disposable briefs are designed for urinary incontinence, offering absorbency in an underwear-like silhouette; the company also sells cleansing wipes. Hazel aims to reduce the shame and alienation surrounding leaks and other traditionally taboo experiences, while serving women from postpartum through menopause and beyond.
