About this role: Wells Fargo is seeking a Senior Software Engineer for their Marketing Technology Team within Consumer Technology. The Senior Software Engineer will specifically work with the Marketing Email Product Area and perform Salesforce Marketing Cloud solutioning, development and support tasks as part of an Agile delivery team. In addition, the candidate will be expected to partner with Marketing teams and technology teams to successfully roll out new enhancements impacting email platforms like Salesforce Marketing Cloud, drive solutions to completion and troubleshoot issues to resolution.
In this role, you will:
- Contribute to large scale planning of technology strategies
- Participate in project planning sessions with team members to analyze development requirements, provide work breakdown and estimates of work
- Lead moderately complex initiatives and deliverables within technical domain environments
- Proficient on Salesforce Marketing Cloud best practices, coding standards, and automation strategies
- Design, develop, and maintain solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Automation Studio
- Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using APIs, SQL, SSJS, and data extensions. Ensure seamless data flows and maintain data integrity
- Develop customer journeys, automation workflows, segmentation strategies, and personalization tactics to optimize marketing campaigns
- Collaborate with marketing teams to build dynamic email templates, A/B test campaigns, and optimize deliverability and engagement
- Implement tracking and reporting analytics within Salesforce Marketing Cloud to measure campaign performance, customer engagement, and ROI. Provide actionable insights and recommendations
- Ensure adherence to data privacy regulations and marketing best practices for email deliverability and customer data security
- Collaborate and consult with peers, colleagues, and mid-level managers to resolve technical challenges and achieve goals
- Support feature-focused unit and system testing, including features built by other developers on the team, to ensure each high-quality project deliverables
Required Qualifications:
- 4+ years of Software Engineering experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 4+ years of experience implementing Salesforce Marketing Cloud
- 3+ years of experience developing complex SQL queries
- 3+ years of delivering API and Integration solutions
Desired Qualifications:
- Certifications in Salesforce Marketing Cloud Consultant, Developer, Specialist and/or Admin trainings
- Experience integrating Salesforce Marketing Cloud with external systems via REST/SOAP APIs
- Proficiency in creating and managing automation workflows and data segmentation
- Proficient in different Salesforce Marketing Cloud domains like Email Studio, Web Studio, Automation Studio, Journey Builder etc.
- Experience with Customer Data Platforms (CDPs) and data modeling
- Knowledge of Artificial Intelligence driven personalization and predictive analytics within Salesforce Marketing Cloud
- Familiarity with Agile development methodologies
- Excellent communication and collaboration skills to work effectively within a team and with stakeholders
Job Expectations:
- This position is not eligible for Visa sponsorship
- This position offers a hybrid work schedule
- Relocation assistance is not available for this position
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$84,000.00 - $179,200.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
11 Apr 2025
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top three – making us the #1 financial services employer – on the 2025 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. We ranked in the top 3 on the 2025 LinkedIn Top Companies list – and #1 among financial services companies – as the best workplace “to grow your career” in the U.S.
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