Senior Software Engineer, Firmware

Posted 2 Days Ago
Be an Early Applicant
3 Locations
In-Office
140K-155K Annually
Senior level
Fitness • Hospitality
The Role
Develop and maintain C++ firmware for connected access-control and studio devices. Integrate hardware with backend systems, build fleet-management tools, maintain automated tests and documentation, and support hardware revisions and debugging. Collaborate with firmware, backend, QA, vendors, supply chain, warehouse, and provisioning teams. The role requires microcontroller firmware, multithreaded programming, automated testing, and strong hardware or connected-backend expertise.
Summary Generated by Built In
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Software Engineer, Firmware to join our team. This is a great position for someone who is looking to expand their career and join a company with a fun, fast-paced, and inspirational culture.
Purpose Brands is looking for a Senior Software Engineer to join our Edge Engineering team. In this role you will own, design, create, and maintain our connected fleet of devices. This includes our access control system (Anytime Fitness) and our connected studio experience (Orangetheory Fitness).
Our systems combine custom ICs, bespoke vendor hardware, and off-the-shelf components that bring our 7000+ studios to life for our millions of global members. An ideal candidate will have a baseline of embedded engineering experience in addition to familiarity with a connected system (mobile, backend, or other very extensive hardware experience).


 

Purpose/Impact: Duties & Essential Functions


Firmware + Integration Responsibilities (60% of time)

  • Collaborate with the broader Edge Engineering firmware, backend, QA, and lead engineers
  • Design, write, and maintain C++ firmware code for our Access Control System
  • Manage the integration between our hardware and backend systems
  • Identify, design, and develop internal tools for fleet management
  • Write and maintain our automated testing suite
  • Write and maintain our technical documentation

Hardware Responsibilities (20% of time)

  • Work with hardware design vendors to spec and deliver new hardware revisions
  • Write, develop, and execute acceptability and manual test plans
  • Assist our dedicated support team in debugging intricate hardware problems globally

Cross-Team Collaboration (20% of time)

  • Become the go-to resource for answering deep technical questions on our hardware technology stack
  • Collaborate with our hardware & SaaS vendors to maintain excellent working relationships
  • Collaborate with our Supply Chain, Warehouse, and Provisioning teams to ensure stable product is always available

Strengths and Background


Required Qualifications and Experience

  • Proven ability to set and hit commitments while maintaining technical excellence
  • Proven ability to self-direct and organize in a fast-paced distributed collaborative environment
  • Proficiency in writing firmware for microcontrollers (C/C++)
  • Proficiency in multithreaded applications (mutexes/threads/pthreads/etc.)
  • Experience in writing and integrating automated test cases (GTest, GMock, etc.)
  • Deep knowledge in at least one "Nice-to-have" section below

Nice-to-have - Extensive Hardware

  • Over 5 years of experience developing hardware products from design to rollout
  • Experience integrating I2C / RS485 / SPI / BLE / digital IO
  • Deep experience with a variety of microcontrollers or projects (ESP32, nRF, Raspberry Pi / Arduino, etc.)
  • Experience reading and debugging wiring diagrams
  • Experience designing hardware projects end-to-end
  • Experience reading and integrating technical specification documentation
  • Experience working with contract manufacturers and logistics
  • Experience with toolchains and build chains (CMake/linkers/etc.)
  • Proven ability debugging intricate hardware problems at global scale

Nice-to-have - Extensive Backend

  • Over 5 years of experience delivering real-time connected backend systems
  • Experience developing cloud-native backend applications (.NET/Java/Kotlin/other)
  • Experience developing and integrating microservices
  • Experience developing and integrating AuthZ/AuthN/OAuth2
  • Experience managing certificates and working with cryptographic tools (TLS certificates, OpenSSL CLI, X509 certificates, asymmetric and symmetric keys, etc.)
  • Experience with Infrastructure as Code (Terraform/CDK/other)
  • Experience developing build systems and/or managing CI/CD (GitHub Actions, TeamCity, etc.)

Nice-to-have - Mobile

  • Experience in mobile development (iOS or Android or both)
  • Experience interfacing with microcontroller BLE in Peripheral and Central modes
  • Experience developing real-time hardware integrations at high fidelity (audio processing, video processing, high frame rates with minimal jitter)

Things that would excite us about you

  • Deep interest in all forms of technology
  • Professional or personal projects leveraging microcontrollers
  • Projects involving devices communicating with one another in interesting ways
  • Experience with packet-capture tooling (Wireshark, Logic Analyzers, BLE capture, etc.) or deep networking technology (TCP/UDP/ARP/low-level network stacks)
  • Experience with Apple, Google, or Samsung Wallet development and integration
  • Degree in an appropriate field (Computer Engineering, Software Engineering with a hardware emphasis, etc.)

Salary Range: $140k-155k


 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:


  • Medical, Dental and Vision Coverage
  • Hybrid Work Environment
  • Life and Disability Insurance
  • Unlimited Time off + Paid Holidays
  • Flexible Friday's between Memorial Day and Labor Day
  • 401(K) Savings Plan Matching at 4%
  • 10 Coaching and Therapy sessions
  • Mental Health Benefits
  • Brand Discounts & Reimbursements
  • In-house workout facilities
  • Professional Development Opportunities
  • Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

  • Remote optional: Fridays
  • On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


Skills Required

  • Ability to set and meet commitments while maintaining technical excellence
  • Ability to self-direct and organize in a fast-paced, distributed, collaborative environment
  • Proficiency writing firmware for microcontrollers using C or C++
  • Proficiency with multithreaded applications, including mutexes, threads, or pthreads
  • Experience writing and integrating automated test cases
  • Deep knowledge in at least one of the extensive hardware, backend, or mobile experience areas
  • More than five years developing hardware products from design through rollout
  • Experience integrating I2C, RS485, SPI, BLE, or digital I/O
  • Experience with microcontrollers such as ESP32, nRF, Raspberry Pi, or Arduino
  • Experience reading and debugging wiring diagrams
  • Experience designing hardware projects end to end
  • Experience reading and integrating technical specifications
  • Experience working with contract manufacturers and logistics
  • Experience with toolchains and build chains, including CMake and linkers
  • Ability to debug intricate hardware problems at global scale
  • More than five years delivering real-time connected backend systems
  • Experience developing cloud-native backend applications using .NET, Java, Kotlin, or similar technologies
  • Experience developing and integrating microservices
  • Experience with AuthZ, AuthN, and OAuth2
  • Experience managing certificates and cryptographic tools, including TLS, OpenSSL, and X.509 certificates
  • Experience with Infrastructure as Code, such as Terraform or CDK
  • Experience developing build systems or managing CI/CD with tools such as GitHub Actions or TeamCity
  • Experience in iOS or Android mobile development
  • Experience interfacing with microcontroller BLE in Peripheral and Central modes
  • Experience developing real-time hardware integrations
  • Experience with packet-capture tooling or low-level networking technologies
  • Experience with Apple, Google, or Samsung Wallet development and integration
  • Degree in Computer Engineering, Software Engineering with a hardware emphasis, or a related field
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The Company
HQ: Woodbury, MN

What We Do

Purpose Brands, LLC is the world's largest and most trusted portfolio of fitness, health, and wellness franchise brands and services, including Anytime Fitness, Orangetheory Fitness, Waxing the City, and The Bar Method. The company is dedicated to making personal health and wellness accessible worldwide through a world-class franchise operating model that helps its brands accelerate growth and deliver exceptional member experiences.

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