This role is a current vacancy , and we are actively seeking a candidate to join the team.
Responsibilities:- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
- Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
- Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary: $120,000-$150,000 CAD
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Qualifications Experience Preferred 6+ years of software engineering experience building and integrating production systems. 3+ years of hands-on experience with Braze or a comparable customer engagement platform (Salesforce Marketing Cloud, Iterable, Airship, Adobe Campaign). Experience in iGaming, sports betting, casino, or other regulated industries is a strong plus. Backend development and integration experience with APIs, webhooks, event-driven architecture, and cloud infrastructure, ideally AWS. Experience with data warehouses, streaming platforms, CDPs, and mobile/web SDK integrations. Proven ability to lead platform implementations, migrations, and integrations from design through production support. Experience partnering with CRM, Marketing, Product, and Engineering teams as a technical owner. Excellent understanding of security, privacy, PII, consent, and compliance in high-volume consumer environments. Familiarity with AI-driven personalisation and engagement is an asset.Skills Required
- 6+ years of software engineering experience building and integrating production systems.
- 3+ years hands-on experience with Braze or comparable customer engagement platforms (Salesforce Marketing Cloud, Iterable, Airship, Adobe Campaign).
- Backend development and integration experience with APIs, webhooks, and event-driven architecture.
- Experience with cloud infrastructure, ideally AWS.
- Experience with data warehouses, streaming platforms, and CDPs.
- Experience with mobile and web SDK integrations.
- Proven ability to lead platform implementations, migrations, and integrations from design through production support.
- Experience partnering with CRM, Marketing, Product, and Engineering teams as a technical owner.
- Excellent understanding of security, privacy, PII, consent, and compliance in high-volume consumer environments.
- Experience in iGaming, sports betting, casino, or other regulated industries.
- Familiarity with AI-driven personalisation and engagement.
What We Do
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
