The Role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman is looking for a Senior Social Strategist to join our growing team of social strategists, practitioners, and community experts. Our Senior Social Strategists are people who demonstrate curiosity and collaboration with operational excellence in building social-first brands.
The Role:
As a Senior Social Strategist, you will help support the overall vision of business and be responsible for the creation, management, and implementation of day-to-day strategic initiatives grounded in social behaviors and cultural context. You bring social sparks that drive tentpole campaigns, trends brands need to move on tomorrow, and the social creative hacks that breakthrough in the feed for owned social.
You will partner with clients, fellow strategists, community managers, and creatives to bring brands and campaigns to life across all social channels and stages of the customer journey. You’ll think big, take calculated risks, and propose bold programs that will help our clients achieve their goals and stand out in the market.
Responsibilities:
- Shows up as a senior strategist in all settings, strategically advising existing and prospective clients on social media strategies that drive impactful results
- Captures and articulates insights gleaned from social, behavioral, and conversational trends, artfully organizing information from observations to strategic implications and recommendations
- Develop social media and community strategies, including driving the research direction and insights to inform social strategies and campaigns
- Build strategic messaging and communications frameworks designed to inform where and how a brand best connects with their communities to meet desired objectives
- Stay current on users, communities, digital behaviors, participatory trends, best practices, and digital experiences
- Develop creative briefs, with a focus towards social and community behaviors, that inspires stakeholders to develop and implement social- and feed-first ideas and content
- Work across teams and functions to ensure communications/marketing objectives are met
- Work collaboratively across teams and functions (earned, creative, production, measurement) to shape and tailor creative executions and content development based on platform knowledge and audience understanding
- Provide guidance on engagement and participation for our clients and community managers in evolving social media channels through POVs, identifying and evaluating new opportunities as appropriate for client objectives
- Create and document best practices for community engagement, including workflows, tools, and responsibilities.
- Oversee day-to-day social execution and operational excellence; responsible for oversight of junior team members’ work, including providing coaching and feedback that enables others to bring their best selves to work
Basic Qualifications:
- 6+ years of experience at a social or digital agency, integrated marketing, or communications firm
- A Bachelor’s degree or equivalent work experience
Preferred Qualifications:
- A passion for social media, from both a branding and cultural perspective, with an understanding of best practices and new features/formats across social platforms (established and emerging)
- Demonstrated track record of developing and executing creative, engaging and successful social media acquisition and advocacy programs for clients
- Experience in client services and relationship management, including having the ability to understand and assess a client’s needs, and be able to confidently own communications and recommendations in email and presentations
- Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling
- A passion for communities and social media with a solid grasp of integrated communications and emerging trends and platforms
- Familiarity with social media management tools and platforms, including Instagram, LinkedIn, and TikTok; experience with Sprinklr, Sprout Social, Talkwalker, and/or Brandwatch
- Knowledge of reddit, discord, and Twitch is a plus; knowledge of how to work with influencers, creators, and talent partners is a plus
#LI-JLF
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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The Company
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
