Senior Social Media Specialist

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Texas, USA
Remote
78K-111K Annually
Senior level
Artificial Intelligence • Cloud • Information Technology • Software • Big Data Analytics
The Role
Own and create high-attention social content across LinkedIn and Twitter/X. Develop recurring formats, ghostwrite for leadership, turn product and customer news into posts, launch short-form video strategy, experiment on tone/format/visuals, and enable employee advocacy while collaborating with Product Marketing.
Summary Generated by Built In

Are you ready to unlock intelligence?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

Are you ready to unlock intelligence?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

About the Role:

We’re looking for someone to own our voice on social and help make Kong famous. We have the chance to dominate our category, but we need a social-obsessed creator to help us pull it off.

You’ll work with the Director of New Media to set strategy and tone, but YOU will own the channels and get to run with your own ideas. We want someone who knows social better than we do. Someone that loves writing, creating, and turning complex ideas into simple and attention grabbing content.

This job will be building something new, not maintaining what’s been done before. If you hate boring corporate social content, good! We’re building our New Media team to be attention-first. Interesting and memorable. Let’s be the one exciting brand in a historically “safe” category.

FYI: Kong's product and audience are technical, but you don't need a technical or B2B background for this role (as long as you’re ready to learn).

What You’ll Do:

  • Write daily content across LinkedIn and Twitter/X for both the Kong brand and execs

  • Develop recurring content formats, narratives, and POVs that build long-term audience equity

  • Turn product launches, customer stories, internet moments, and internal thinking into high-performing posts

  • Ghostwrite posts, threads, launch copy, and reactive commentary for leadership

  • Help us kickstart our short-form video strategy

  • Work closely with Product Marketing to sharpen messaging and positioning

  • Study competitors (to make sure we’re nothing like them)

  • Maintain a fast feedback loop around what works and what doesn't; experiment constantly with tone, format, visuals, and distribution

  • Help build the culture internally: encourage and enable employees to show up on social themselves

What You'll bring to Kong:

  • 1-5 years making things on social: we care less about the number of years and more about proof that you're good at this and obsessed with the craft

  • Strong instincts for internet humor, timing, and attention

  • Comfortable owning a channel end to end. You’ll have all the support you need, but there won’t be a ton of hand holding

  • Able to make things yourself: write, shoot, and ship the actual post, not just plan or strategize

  • Can adapt your own writing voice to match the target audience

  • Willing to get fluent in a technical product and audience: a B2B or technical background is not required, but you’ll have to learn the product to reach the right people (it will be fun, I promise)

  • BONUS: Experience with photography, videography, or basic design skills (even amateur level) is a HUGE plus

  • BONUS: Familiarity with influencer marketing, as we may build out a program down the road

  • BONUS: You’ve built an audience yourself and are comfortable being visible online

About Kong:

Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.

About Kong:

Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.

Skills Required

  • 1-5 years creating social content with demonstrable work or portfolio
  • Write daily content and ghostwrite for leadership on LinkedIn and Twitter/X
  • Able to own channels end-to-end and execute posts (write, shoot, ship)
  • Strong instincts for internet humor, timing, and attention-grabbing content
  • Willingness and ability to learn a technical B2B product and audience
  • Help kickstart short-form video strategy
  • Experience with photography, videography, or basic design skills
  • Familiarity with influencer marketing
  • Personal experience building an audience or being visible online

Kong Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kong and has not been reviewed or approved by Kong.

  • Fair & Transparent Compensation Pay is considered competitive for many roles, particularly in senior and technical positions, with bonuses and overtime enhancing earnings for some. Compensation is generally described as strong across a range of functions.
  • Leave & Time Off Breadth Policies such as flexible time off, company Unplug Days, U‑First Fridays, and a paid sabbatical create multiple avenues for rest and personal development. These offerings support work‑life balance for a distributed workforce.
  • Equity Value & Accessibility Stock options and an employee stock purchase plan enable broad participation in company equity. Equity is positioned as a meaningful component of total rewards alongside cash compensation.

Kong Insights

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The Company
HQ: San Francisco, CA
800 Employees
Year Founded: 2017

What We Do

Kong Inc., a leading developer of cloud API technologies, is on a mission to enable companies around the world to become “API-first” and securely accelerate AI adoption. Kong helps organizations globally — from startups to Fortune 500 enterprises — unleash developer productivity, build securely and accelerate time to market.

Why Work With Us

It starts with how we show up for each other. We’ve created a workplace that’s intentionally flexible, deeply inclusive, and built for meaningful collaboration — whether virtual or in person. We trust our teams to own their work, and we give them the support, tools, and freedom to grow.

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