Senior Social Media Project Manager

Role:  Senior Social Media Project Manager 

Location:  Kingston, United Kingdom (3 days in office per week, 2 from home) 

You’ll act as the operational engine behind social activity across priority markets, ensuring teams are aligned, content plans are on track, reporting is harmonised and activity remains on-brand and effective. This role is ideal for someone who combines strong social media knowledge with excellent programme management, stakeholder coordination and operational rigour.

You won’t be the primary creative lead or strategist, but you will play a critical role in making sure global strategy is implemented successfully at local level.

This is a global digital and social operations management role. Your core purpose is to translate global social strategy into consistent, measurable, local execution across markets; creating synergy between global and local activity, improving planning cadence, governance and performance visibility. You will not be the primary strategist or content creative lead; rather you will be the operational engine that ensures brand alignment, content pillar fidelity, planning discipline and delivery across priority markets. You will be expected to be socially literate and digitally fluent, able to judge what good execution looks like and to interpret performance, while being a confident programme manager who drives cross‑market coordination. This role will primarily focus on global digital and social operations and cross‑market coordination; occasionally, you may provide light hands‑on social media support (e.g, scheduling, simple community management overflow, or brief content edits) as needed. 

This role will: 

• Sit in our global team, with a strong interface into local market and regional digital and social teams. 
• Operate as a programme manager across markets (particularly priority EU markets such as France, Turkey, Benelux, Poland and Spain), bringing planning, reporting and governance together. 
• Act as the operational lead for the Social Hub across priority markets, ensuring harmonised reporting, creative alignment and content planning. 

• Programme & project management: 
  • Own cross‑market planning processes, timelines and delivery governance to ensure consistent execution to global strategy and content pillars. 
  • Act as the day‑to‑day coordinator between global channels, regional teams and local markets to remove blockers, escalate issues and keep programmes on track. 
  • Manage stakeholder expectations and maintain clear documentation of ways of working, approvals and content pipelines. 
• Content planning & cadence: 
  • Maintain and evolve content calendar frameworks and planning templates to create visibility and alignment across markets. 
  • Ensure cadence and scheduling discipline for always‑on and campaign activity across Instagram, TikTok and emerging social platforms. 
  • Support local markets to adapt and repurpose global assets while maintaining brand and tone‑of‑voice consistency. 
  • Working with the Senior Social Media Manager to support on the global social media channel for Instagram, TikTok and emerging platforms as required for the client. 
  • Collaborating with the key EU markets and play an active role in integrating local paid marketing plans with social media content.   
  • Being at the forefront of culture with social listening and always having your finger on the pulse of what is relevant for our target Gen Z audience  
• Operations for Social Hub & market enablement: 
  • Operationally lead the Social Hub initiative across priority markets: coordinate planning, harmonise reporting, align creative, and enable cross‑market learnings. 
  • Support markets to deliver social activity with distinctiveness and in line with agreed KPIs, providing practical guidance and templates. 
  • Performance tracking & insight: 
  • Use native and third‑party reporting tools to extract performance data, produce harmonised dashboards and translate insights into actionable recommendations. 
  • Diagnose performance trends, identify gaps or risks in execution and propose optimisation opportunities across creative, cadence or paid/organic integration. 
• Partner & vendor coordination: 
  • Brief, coordinate and manage agencies and external partners operationally (creative, influencer, media) to ensure delivery against timelines and quality standards. 
  • Manage partnership activations and giveaways end‑to‑end operationally, ensuring governance and contract/asset management where required. 
• Continuous improvement & governance: 
  • Build and maintain governance, approval workflows and version controls to reduce risk and increase speed to market. 
  • Identify operational efficiencies, tooling or capability improvements to evolve the social setup (e.g., greater integration of measurement/insights/media). 

• At least 3+ years’ experience in digital marketing, social media, or influencer marketing (brand or agency), with demonstrable experience in multi‑market or regional coordination. 
• Strong programme/project management skills, able to manage complex cross‑market workstreams and competing priorities. 
• Hands‑on social experience and credibility: deep understanding of social platforms (especially TikTok and Instagram), content formats, and what “good” execution looks like. 
• Experience with social publishing and analytics tools (native platforms and/or tools such as Hootsuite, Later, Sprinklr or similar). 
• Comfortable extracting and interpreting data to create actionable insights and clear reporting for international audiences. 
• Excellent stakeholder management and communication skills; confident presenting to senior and cross‑functional audiences. 
• Proactive ownership mindset, resilient under pressure, and able to work autonomously across a matrixed organisation. 
• Comfortable working across international teams; additional European language skills are advantageous. 
• Personal Attributes: 
  • Highly organised, detail‑oriented and process‑driven. 
  • Strategic yet pragmatic: can translate strategy into operational plans. 
  • Collaborative and influential: builds strong relationships across internal and external teams. 
  • Curious about culture and trends with a keen eye for what will resonate with Gen Z and younger audiences. 

Req ID: 17074

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