Senior Social Media Marketing Manager

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking a strategic Senior Social Media Marketing Manager to lead our global social media strategy and team. This role will oversee global account management while establishing frameworks and guidelines for regional teams worldwide. The ideal candidate combines strategic leadership with deep knowledge of Western social trends to drive significant growth across our primary platforms, Instagram and TikTok.
• This position requires a true social media strategist who can lead a specialized team while collaborating cross-functionally to elevate CASETiFY's social presence and drive meaningful engagement. The successful candidate will be responsible for translating brand campaigns into compelling social narratives while maintaining consistent global standards.

Job Description

• Lead global social media strategy with primary focus on Instagram and TikTok growth and engagement
• Present social media performance, strategic recommendations, and growth plans to leadership team
• Establish comprehensive frameworks, guidelines, and best practices for all regional marketing teams to ensure brand consistency across global social media presence
• Directly manage a specialized team of three: Social Media Manager (operational account management), Senior Social Media Content Creator (brand voice and content production), and Social Media Associate (community management)
• Stay at the forefront of Western social media culture, trends, and platform changes to keep CASETiFY's content relevant and impactful
• Develop comprehensive content calendars that align with marketing campaigns, product launches, and cultural moments
• Lead cross-functional collaboration with Marketing, Creative, Product, and E-commerce teams to translate campaigns into effective social media executions
• Analyze performance metrics and social listening insights to continuously refine strategy and approach
• Set clear KPIs and growth targets for global and regional social media performance
• Identify and implement innovative content formats, trends, and engagement tactics to maintain competitive advantage
• Oversee the integration of influencer and user-generated content into broader social strategy
• Guide regional teams on localization strategies while maintaining global brand standards

Requirement

• Bachelor's Degree in Marketing, Communications, or related field
• 7-10+ years of experience in social media marketing with proven track record of growing brand accounts
• Background in content strategy and creative direction preferred
• Excellence in cross-functional collaboration and stakeholder management
• Strategic mindset with ability to balance creative vision with business objectives
• Deep understanding of Western social media culture, trends, and audience behaviors
• Demonstrated success managing social media for global consumer brands, preferably in fashion, beauty or lifestyle categories
• Strong team leadership experience, including managing and developing social media specialists
• Experience translating marketing campaigns into platform-specific social content strategies
• Expert knowledge of Instagram and TikTok algorithms, best practices, and content optimization
• Forward-thinking approach to emerging platforms and content formats

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