Senior Social Media Manager

About Pearpop

Pearpop is redefining how brands harness creators to reach and inspire new audiences. As a full-service creative partner, we combine creative strategy, creator curation, and media amplification to deliver content that moves culture and drives results. With best-in-class creative, unmatched creator access, and a data-driven approach, we craft strategic, insight-driven campaigns backed by full-stack technology and performance media. Whether acting as a standalone creator solution or an extension of your team, Pearpop ensures every campaign is seamless, impactful, and culturally relevant.

Working at Pearpop

We're bringing together a smart and passionate team of creative builders to join us as we are a growth-stage, high-performance startup. In addition to competitive salaries, we have all the good stuff – equity, generous health and dental insurance, 401(k), and unlimited PTO. This is a hybrid role based in our headquarters in Los Angeles, three days per week; fully-stocked with snacks, beverages, cold brew, and all the good stuff.

About the Role

We are seeking a strategic, creative, and highly hands-on Senior Social Media Manager to own and scale our organic and paid social presence. This role will lead social media strategy end-to-end while actively executing day-to-day content creation in the field. The ideal candidate thrives on being on the ground—shooting, editing, posting, and optimizing content in real time—while helping turn our cast of characters into household names.

Responsibilities

• Own and evolve the overarching organic and paid social media strategy across all platforms, ensuring alignment with brand and business goals.

• Lead pre- and post-production for social content, including concepting, scripting, shooting, editing, and publishing video and static assets.

• Execute day-to-day content creation on the ground, capturing real-time moments and timely content as they happen.

• Oversee content strategy, publishing cadence, and community management across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts, as well as emerging platforms.

• Analyze performance and report on key social metrics, translating insights into actionable optimizations for growth, engagement, and conversion.

• Lead social media integration for major marketing campaigns, launches, and brand initiatives.

• Identify, test, and quickly execute relevant social trends while maintaining brand voice and campaign objectives.

• Write, edit, and approve compelling marketing copy across social posts, ads, campaigns, and product tagging.

• Manage and optimize paid social efforts in collaboration with internal stakeholders or external partners.

• Serve as a creative and strategic leader for junior team members, raising the bar for execution, storytelling, and performance.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field (or equivalent experience).

• 5+ years of professional social media management experience, preferably in a fast-paced, content-driven environment.

• Demonstrated ability to operate as a hands-on creator—comfortable shooting, editing, and publishing content independently.

• Comfortable working with camera equipment, including setting up, operating, and troubleshooting gear for on-the-ground shoots.

• Deep expertise in best practices across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts.

• Proven track record of building, scaling, and retaining social audiences through data-driven strategies.

• Professional experience managing or contributing to personal brands, creators, or talent-led accounts (a plus).

• Strong experience creating organic social video content; advanced editing skills a major plus.

• Experience working in a tech startup or high-growth startup environment (a plus).

• Familiarity with SEO/SEM, display advertising, email marketing, and paid social media marketing (a plus).

Skills

• Exceptional verbal and written communication skills.

• Strong creative instincts paired with analytical thinking.

• Highly organized and able to manage multiple projects independently.

• Comfortable working autonomously while collaborating cross-functionally.

• Thrives in fast-moving, on-the-ground environments and adapts quickly to changing priorities.

Compensation - $100,000 to $125,000 base salary + benefits + bonus + equity

Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.