The Role
Lead social media strategy and execution, mentor junior staff, optimize campaigns, and collaborate across teams to drive brand engagement and growth.
Summary Generated by Built In
Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
What we offer you
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Read our full list of benefits
Working at Brew Digital
Brew Digital is a team of problem solvers, made up of designers, developers, digital marketers, and project managers who keep everything running smoothly.
Brew Digital works with an array of clients, offering expertise across website design, creative, and digital services. We are also the in-house agency for our parent company - The Adaptavist Group; a family of brands that combine people, processes, and technology to make businesses better. The Group is on a mission to ignite lasting change in the way we work.
The offices in Norwich and London are a vibrant and welcoming space designed for collaboration and creativity. We have a hybrid working style so our team is based both locally and remotely. Regardless of location, this is a diverse and talented team that prides themselves on their warm and welcoming culture.
About the role
The Senior Social Media Manager will lead the strategic development and execution of social media for Brew Digital and its parent company, The Adaptavist Group (TAG), including brands such as Adaptavist, Scriptrunner, Upscale, Kolekti, and Venue.
This role goes beyond day-to-day management—it requires strategic leadership, data-driven decision-making, and cross-functional collaboration to elevate brand presence, drive engagement, and support business growth. You will oversee both internal brand accounts and external client social media services, ensuring best practices, innovation, and measurable success.
As a senior leader, you will mentor junior team members, contribute to agency growth through client pitches and business development, and act as a key advisor to the Group CMO and Head of Digital Marketing.
What you'll be doing
- Develop and own the social media strategy for Brew Digital and TAG brands, aligning with business objectives.
- Lead content planning, campaign ideation, and execution across LinkedIn, Twitter/X, Facebook, Instagram, YouTube, and emerging platforms.
- Optimise paid and organic social strategies to maximise reach, engagement, and conversions.
- Stay informed on industry trends, platform updates, and competitor activity to ensure innovation.
- Manage social media tools and tech stack (e.g., Hootsuite, Sprout Social, Later, HubSpot).
- Lead client-facing social media strategy, including audits, proposals, and performance reporting.
- Act as a trusted advisor to Brew Digital’s clients, providing strategic recommendations and expert guidance.
- Collaborate with the Head of Digital Marketing to expand social media services and contribute to agency revenue growth.
- Develop case studies and success stories to showcase Brew Digital’s expertise.
- Mentor and guide junior social media team members, fostering skill development and best practices.
- Work closely with creative, PR, and performance marketing teams to ensure cohesive campaigns.
- Partner with the Group CMO and TAG marketing leads to align social strategy with broader initiatives.
- Define and track KPIs (engagement, growth, conversions, ROI) across all accounts.
- Deliver monthly and quarterly performance reports with actionable insights.
- A/B test content strategies and refine approaches based on data.
What we're looking for
- Experienced in social media management, including leading teams or projects in a senior capacity (agency experience is a plus).
- Demonstrated success in developing and delivering effective and impactful social strategies for B2B and/or B2C brands.
- Expertise in social media analytics, paid social advertising, and reporting tools.
- Supportive leadership skills, with the ability to mentor, delegate, and guide team performance.
- Great client relationship skills, including presenting ideas, offering strategic guidance, and managing expectations.
- Deep understanding of platform algorithms, trends, and best practices.
- Experience working with C-suite stakeholders and aligning social strategy with business goals.
A few nice to haves
- Experience in a digital marketing agency or fast-growth tech environment.
- Knowledge of PR, influencer marketing, and employer branding on social.
- Familiarity with Atlassian products or other SaaS/tech platforms.
- Basic design/video editing skills (Canva, Adobe Premiere, CapCut).
- Experience with community management and advocacy programs.
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
You can read them here
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
Check out our WORK180 page
Check out our Flexa page
We look forward to your application!
Top Skills
Adobe Premiere
Canva
Capcut
Hootsuite
Hubspot
Later
Sprout Social
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The Company
What We Do
Adaptavist is a global technology and innovative solutions provider, helping organisations boost agility and overcome the challenges of digital transformation. Founded in 2005, its team spans over 600 employees globally, with an 18,000+ customer base representing more than half the Fortune 500.
We help put change at the heart of your business by supplying technology, providing advice, and delivering change through modern, iterative approaches to development, deployment, and application lifecycle management.
Our expertise isn’t limited to one technology or skill set, providing access to a wealth of certified experts across agile transformation, DevOps, cloud technology, enterprise service management and more, with vast experience helping organisations get more from their digital investments.
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