Social Media Manager

Who are we

Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.

Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behaviour. For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.

A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring. Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.

About you

You’re passionate about social and understand the value it can bring to a brand in terms of storytelling and generating leads.
You’re a strategic thinker and have successfully scaled social media channels with a substantial number of followers, consistently achieving set KPI targets, and reporting results to senior leadership. You’re innovative and able to think on your feet whilst also able to work to timelines and manage stakeholder expectations. You have experience managing external agencies and holding them to accountable for their performance. You pride yourself on keeping up-to-date on what’s trending on social, and knowing what type of content preforms best on which channels and what platform algorithms are looking for to accelerate growth. You know what good design looks like and are skilled at creating/editing scroll-stopping content. You’re able to keep cool under pressure, thrive in a fast-paced environment, can simultaneously manage multiple channels, and are comfortable pivoting between different brand needs with a smile. If this sounds like you then read on!

Role Overview

The Social Media Manager is responsible for the end‑to‑end ownership, strategy, governance and day‑to‑day operation of Knight Frank’s social media presence across all major platforms. The role reports into the Senior Lead Marketing Channels and leads social media delivery across multiple service lines and markets, acting as the central authority for social media strategy, execution, best practice and compliance.

The Social Media Manager operates with a high degree of autonomy (and with assistance from a marketing executive), managing reputational risk, supporting global brand visibility and ensuring social media contributes meaningfully to brand, PR and commercial objectives.

Key Responsibilities

• Responsible for the overall strategy, execution, optimisation, governance, accountability and training for Knight Frank’s core social channels

• Ownership of the UK content calendar, and responsible for the end-to-end planning, creating, scheduling, and publishing of high-quality content for our primary social media channels (with particular focus on all UK divisions), including but not limited to:

• Residential Sales & Lettings

• International Residential

• Commercial divisions

• Rural, Energy & Projects

• Development Services

• Associated brands

• Ongoing trend and innovation monitoring; keeping Knight Frank culturally relevant and competitive by either maximising our current platform capabilities or harnessing the power of emerging technologies

• Lead and advise on social media strategy across all UK service lines, ensuring alignment with wider marketing, PR and business objectives

• Setting measurable targets against industry benchmarks for tracking both the growth and commercial impact of our Social Meida channels

• Act as the direct point of contact and provide relevant social media reporting for all service lines across the business

• Collaborate with global marketing teams, reflecting the international audience and global visibility of Knight Frank’s social channels

• Provide strategic input into campaigns, launches and PR activity

• Support paid media strategy with expert recommendations

• Work alongside and manage relationships with third party agencies

• Collaborate with internal teams (outside of marketing), to ensure their important wins, critical news, or brand initiatives are featured on the appropriate social platforms

• Confidently manage senior stakeholders, providing guidance and expert advice on social media best practices

• Participate in all aspects of content creation, including:

  • Planning and strategy calls

  • Coordinating shoots

  • Script writing and storyboarding

  • Aligning social and PR objectives

  • Manage messaging, expectations and delivery

• Provide direction, prioritisation and ongoing support to marketing executives within the team to ensure our channels scale whilst maintaining consistency and brand integrity

• Deliver Ad-hoc social media training across the UK and globally

• Flag unauthorised or fake social media accounts and other breaches of the Global Social Media Policy and actioning appropriately to protect the Knight Frank brand

• At least 5 years’ experience working in a social media role with a proven track record for scaling accounts with a substantial following (broader digital marketing experience a bonus)

• Expert knowledge of Instagram, LinkedIn, Facebook, platforms, including organic and paid advertising strategies to increase brand awareness and delivery leads (YouTube is a bonus)

• Strong understanding and experience with social media reporting and publishing tools

• A dual-minded approach: You enjoy both working on social strategy, are process-driven, think scale, and rely on data to make decisions, but you’re also highly creative, enjoy creating content, and ‘doing the doing’

• Excellent communicator who is comfortable working alongside and presenting to senior business stakeholders and third-party agencies, as well as UK MarComs team

• Strong planning and organisation skills; ability to prioritise workload in line with business needs and work to deadlines.

• A skilled content creator: You know what good content not only looks like but have the prowess to create it too.

• Must be highly skilled using Canva

• Must be an expert with using in-platform photo/video editing tool (Experience using external content creation tools, such as Adobe CC, CapCut, etc. is a bonus)

• Experience filming with a gimbal is a bonus

• Experience using Monday.com is a bonus

• Excellent attention to detail.

• Self-motivated professional with a ‘can do’ attitude who enjoys being part of a team

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.