The Role
Develop and execute social media campaigns for Mountain Warehouse, Animal, and EMS across international markets. Manage influencer and ambassador relationships, content schedules, creative briefs, photoshoots, gifting, events, and campaign reporting. Monitor social trends, competitors, and algorithm updates while collaborating with PR, brand, product, buying, graphics, and media teams. Oversee influencer activity and the monthly influencer budget.
Summary Generated by Built In
Reporting to the Head of PR & Brand Communications, you will play an integral role in delivering the Social Media strategy for Mountain Warehouse, Animal and EMS. You will be working within a busy social and PR environment, growing the social presence for our long-established brands. You will play a key role within our rapidly expanding team, working not only in the UK market but also in growth areas such as North America, Europe, and Asia Pacific. You will work closely with various internal teams, media outlets, and influencers to deliver compelling campaigns that resonate with our broad audiences.
Key Responsibilities
- Working closely with the Head of PR & Brand Communications to develop and execute social media campaigns that align with our goals and values.
- Building and maintaining relationships with talent agents and influencers.
- Attending meetings with key internal stakeholders such as Buying teams and other marketing channels.
- Staying on top of key social trends, viral news, and opportunities. Sharing updates with senior team members.
- Researching and fulfilling product orders for VIP gifting, ambassador requests and influencer partnerships.
- Creating social highlights for the fortnightly Coverage Highlights presentation.
- Directing the bi-monthly social media photoshoot.
- Liaising with product teams to ensure hero lines are included in monthly social schedules.
- Developing social media schedules and planning creative content ideas.
- Working closely with the graphics teams to create artwork briefs.
- Collaborating closely with celebrity agents and brand ambassadors to secure paid and gifted influencer opportunities.
- Brainstorming and developing creative campaign ideas and coordinating media and ambassador events.
- Researching and reporting on all influencer activity via our influencer platform
- Staying updated on industry trends, competitor activities, and algorithm updates.
We would like to meet someone who is
- Minimum of 3 years’ experience working as a Social Media Executive. Ideally, within the retail or outdoor industry.
- A creative thinker and avid multi-channel media consumer who is up to speed on the latest algorithm updates, cultural and consumer-led trends.
- Who is incredibly organised.
- Passionate about social media with endless creative ideas for engaging, shareable and innovative content and collaborations.
- Lots of experience in creative/content writing and negotiating with influencers and their agents.
- A love for social media and an eye for imaginative content across multiple platforms.
- Exceptional writing and storytelling skills with an eye for detail.
- Excellent communication and organisational skills.
- Capable of managing the monthly influencer budget.
- An enthusiastic individual who is self-motivated with a proactive attitude.
- A passion for the outdoors.
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
About
At Mountain Group, we’re passionate about helping our customers enjoy the great outdoors. With a focus on sustainability, we design quality products that are made for adventure and built to last, whether it’s for hiking, running, skiing, or just exploring closer to home. As a team, we’re united by our passion for the outdoors, our commitment to exceptional customer service, and our belief in working together to achieve great things.We value individuality and teamwork, believe diversity drives innovation and success, and are committed to building an inclusive and supportive workplace where everyone feels valued and empowered. Whether you’re creating an exceptional in-store experience, driving innovation behind the scenes, or shaping the future of our brand, every role plays a part in bringing Mountain Group to life. If you’re excited about adventure, retail, and making a difference, we’d love to hear from you!
Skills Required
- At least 3 years of experience as a Social Media Executive
- Experience in retail or the outdoor industry
- Creative thinking and awareness of algorithm, cultural, and consumer trends
- Strong creative and content writing experience
- Experience negotiating with influencers and their agents
- Exceptional writing and storytelling skills
- Excellent communication and organizational skills
- Experience managing an influencer budget
- Self-motivated and proactive attitude
- Passion for the outdoors
Mountain Warehouse Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mountain Warehouse and has not been reviewed or approved by Mountain Warehouse.
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Affordable Benefits — Employee discount is widely considered generous, with reports of around 50% off products and periodic uniform allowances. Feedback suggests these retail perks can meaningfully offset purchases for those interested in outdoor gear.
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Strong & Reliable Incentives — Store-level and monthly sales bonus opportunities are cited for some roles and can supplement earnings. Feedback suggests incentives help soften low base pay, particularly in management or high-performing teams.
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Retirement Support — Auto-enrolment pension schemes are mentioned in regions like the UK. Feedback suggests this provides a baseline of long-term financial support for eligible employees.
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The Company
What We Do
Mountain Warehouse is an outdoor retailer offering clothing and equipment for outdoor activities. It has developed clothing and equipment for the whole family since 1997, including hiking and ski gear. It sells a curated selection of third-party brands, while most products are designed and produced in-house exclusively for Mountain Warehouse. With stores internationally and online sales, it emphasizes quality outdoor products at accessible prices.
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