The Role
Defining the role
As the Senior Social Media Manager & Content Producer at Gantri, you will be a crucial player in our social media and content creation team, responsible for managing, creating, and optimizing social media content that resonates with audiences across major platforms. This role requires a blend of strategy, creativity, and technical skill to produce engaging, high-quality short-form content that amplifies that amplifies the Gantri brand. The ideal candidate will have a comprehensive understanding of social media algorithms and trends, and a proven ability to create impactful content that maximizes reach and engagement.
Based in San Francisco, this is a full-time, hybrid role with the marketing team. In addition, this role will be responsible for managing our social media community and our product seeding program.
Key Responsibilities
- Content Strategy & Execution: Develop and implement social media strategies tailored Gantri’s goals. Create, manage, and post short-form content for platforms including IG & YT Shorts.
- Content Creation & Production: Lead the creation, editing, and posting of high-quality content, ensuring alignment with the Gantri story and platform-specific best practices. Execute hands-on filming, photography, and editing to produce visually engaging content.
- Trend Analysis & Ideation: Monitor social media trends and platform updates, ensuring Gantri content remains timely and relevant. Propose and develop fresh content ideas that drive engagement and strengthen the brand presence.
- Community Management: Manage community interactions by monitoring and responding to comments and messages in real time, fostering a positive and interactive brand presence.
- Product Seeding Program: Manage outreach to content creators and collection of usage rights for UGC.
- Performance Tracking & Reporting: Track and analyze content performance, creating regular reports to inform strategy adjustments.
Key Abilities
- Social Media Expertise: Deep familiarity with major platforms such as TikTok, Instagram, YouTube, and Snapchat, including knowledge of content formats, algorithm updates, and growth strategies.
- Content Creation Proficiency: Advanced filming, editing, and production skills using tools such as cameras, mobile devices, and editing software, along with proficiency in platform-specific editing tools.
- Creative Problem-Solving: A resourceful, inventive mindset with the ability to generate ideas & stories that resonate with target audiences and drive engagement.
- Data Literacy & Strategic Adjustment: Ability to interpret social media metrics and use insights to refine content strategies for optimized client outcomes.
What we are looking for
- Proven experience (7+ years) creating content for consumer brands across TikTok, Facebook, Instagram, and YouTube.
- A track record of growing a social media presence and tying it to organic social revenue increases.
- Proven experience working and developing content in conjunction with creators and creative teams
- Proficiency in video editing software and in platform specific editing tools is a strong preference
- Experience with social media community management
- Experience with managing a product gifting program.
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Gantri is a new kind of design manufacturer. We help designers create high-quality, affordable and sustainable modern designs and sell directly to consumers. Our secret? Manufacturing products on-demand using cutting-edge 3D printing and innovative plant-based materials. Since launching lighting in 2017, we've collaborated with some of world's best designers, studios and brands, including Ammunition, Dims and Muka Design Lab. We’re the winner of Time’s Best Inventions 2020, Fast Company’s Most Innovative in Design 2020, Gear Patrol’s Top 100 Products of 2020, Architectural Digest’s Cleverest Awards 2020 and many other awards.
