IIDE is India's leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in today's digital-first world.
Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.
About the Role:
As the Social Media Executive, you will play a key role in shaping IIDE's digital presence through engaging, trend-driven, and high-performing content across social media platforms.
This role requires a strong understanding of content strategy, social-first storytelling, audience psychology, creator-style content, and short-form video formats. You will work closely with the brand, design, video, and performance marketing teams to conceptualize and execute content that drives engagement, reach, and brand growth.
What You'll Do:
- Social Media Strategy & Content Planning:- Plan and execute social media content strategies across Instagram, LinkedIn, YouTube, and other relevant platforms.- Build and manage monthly content calendars aligned with brand and marketing objectives.- Ensure consistency in brand tone, communication, and storytelling across all content.
- Content Ideation & Creative Execution:- Create engaging content concepts, hooks, scripts, captions, and campaign ideas.- Develop creator-style and social-first content formats optimized for engagement.- Brainstorm innovative content ideas based on audience behavior and platform trends.- Execute campaigns that increase brand awareness, engagement, and community interaction.
- Collaboration & Content Production:- Coordinate with designers, video editors, creators, and internal teams for smooth content execution.- Participate in shoots, creator collaborations, and content production planning.- Ensure timely delivery and publishing of content across platforms.
- Trend Analysis & Audience Understanding:- Stay updated with social media trends, viral formats, memes, and platform updates.- Understand audience psychology and consumer behavior to create relatable and engaging content.- Identify emerging content opportunities to improve reach and engagement.
- Performance Tracking & Optimization:- Analyze content performance across platforms using relevant metrics and insights.- Optimize content strategies based on engagement, watch time, reach, and audience interaction.- Collaborate with the performance marketing team to align content with growth objectives.
- Additional Duties:- Support cross-functional teams on content-led campaigns and brand initiatives.- Contribute to content production and social media initiatives as required.- Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.
Who You Are:
- Must-Have:- 2 - 3 years of experience in social media, content marketing, or brand content roles.- Strong understanding of Instagram, LinkedIn, YouTube, and short-form video content.- Excellent copywriting, storytelling, and communication skills.- Experience working with creators, shoots, video teams, or content production processes.- Strong understanding of content trends, audience behavior, and social media best practices.- Ability to independently manage content planning and execution.
- Should Have:- Strong organizational and coordination skills.- Ability to thrive in a fast-paced, execution-heavy environment.- Creative thinking with a strong eye for social-first content formats.
- Nice to Have:- Basic understanding of performance marketing and content analytics.- Experience using social media scheduling or analytics tools.- Passion for digital culture, internet trends, and creator ecosystems.
Why Join IIDE?
- Work with one of India's fastest-growing digital education brands.
- Opportunity to work on high-impact content campaigns and brand storytelling.
- Fast-paced, collaborative, and highly creative work environment.
- Exposure to creators, production shoots, performance marketing, and large-scale campaigns.
Who You'll Thrive As
You're someone who:
- Obsesses over hooks, content ideas, and viral formats.
- Thinks like both a creator and a marketer.
- Understands what makes people stop scrolling.
- Can balance creativity with execution and deadlines.
- Enjoys working in a fast-moving, collaborative environment.
Skills Required
- 2-4 years of experience in social media, content marketing, or brand content roles
- Strong understanding of Instagram, LinkedIn, YouTube, and short-form video content
- Excellent copywriting, storytelling, and communication skills
- Experience working with creators, shoots, video teams, or content production processes
- Strong understanding of content trends, audience behavior, and social media best practices
- Ability to independently manage content planning and execution
- Strong organizational and coordination skills
- Ability to thrive in a fast-paced, execution-heavy environment
- Creative thinking with a strong eye for social-first content formats
- Basic understanding of performance marketing and content analytics
- Experience using social media scheduling or analytics tools
- Passion for digital culture, internet trends, and creator ecosystems
What We Do
IIDE is a digital-first business school focused on preparing India’s next generation of digital and business leaders. It offers digital marketing programs, undergraduate business education, and AI-focused certifications for students, graduates, working professionals, career switchers, and entrepreneurs. Through online learning and campus experiences in Mumbai, Delhi, and Nepal, IIDE combines practical, industry-led education with career and entrepreneurship outcomes.
