Senior Social Media Content Creator

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

CASETiFY is seeking a creative and dynamic Senior Social Media Content Creator to lead our content creation efforts and community engagement across Instagram Reels, TikTok, and Youtube. This role combines being a creative force behind trending, short-form video content while building meaningful connections with our audience. The position will be responsible for creating authentic, trend-driven content that showcases our products and brand personality while representing the brand at key events and nurturing our community.

Job Description

• Create, film, and edit engaging daily content for Instagram and TikTok (Stories, Reels, posts) showcasing CASETiFY products, collaborations, and culture
• Host live-selling sessions and moderate brand live streams featuring new collections and collaborations
• Present at in-person events, including store activations, product launches, and influencer gatherings
• Conceptualize and execute creative video ideas that showcase products in an authentic way
• Edit videos using various editing software while maintaining brand guidelines and aesthetic
• Stay current with social media trends, sounds, and formats to produce timely and relevant content
• Capture behind-the-scenes content from events, photo shoots, and collaborations
• Create innovative unboxing and product showcase content
• Collaborate with the marketing team to align content with campaign objectives and product launches
• Manage daily community engagement across social platforms
• Interact with followers through comments and community engagement
• Build meaningful connections with our tech-savvy, style-conscious audience
• Identify and engage with potential brand advocates and tech/fashion influencers
• Monitor social trends and audience sentiment, particularly in tech accessories and lifestyle space
• Report on content performance and community insights
• Collaborate with customer service on social media inquiries
  

Requirement

• 2+ years of proven experience in social media content creation and community management
• Demonstrated success in growing brand or personal social media accounts
• Strong on-camera presence and comfortable being the face of brand content
• Expert knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
• Experience in hosting events or live streams
• Deep understanding of social media trends and algorithm optimization
• Portfolio demonstrating successful social media content creation
• Experience with social media analytics and content performance tracking
• Creative storytelling abilities and strong visual aesthetic
• Strong aesthetic sensibility with meticulous attention to design quality
• Knowledge of lighting, sound, and video production basics
• Ability to work independently and as part of a team