Senior Social Media & Community Lead

Posted 20 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Marketing Tech • Software
The Role
Own organic growth strategy for a developer-focused client, including content roadmaps, publishing, discoverability, community engagement, performance analysis, and A/B testing. The role requires growing audiences across major video and content platforms, translating technical ideas for developer and B2B audiences, and using data to guide creative and retention strategies. It also involves cross-functional agency-client collaboration, copywriting, content creation, SEO tooling, and video editing.
Summary Generated by Built In

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary: 

We're looking for a Senior Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role: 

  • Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
  • Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
  • Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
  • Run daily performance reviews, translating data into creative and strategic pivots.
  • Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
  • Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
  • Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You:

  • BA/BS degree or equivalent experience
  • 8+ years in growth or social/community marketing.
  • A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
  • Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing.
  • Comfort working with performance data to shape retention and growth strategy.
  • Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup.
  • A self-starter who works well with autonomy and ambiguity.
  • Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Skills Required

  • Bachelor’s degree or equivalent experience
  • 7+ years of experience in growth or social/community marketing
  • Proven experience engaging technical, developer, or B2B audiences
  • Experience turning complex ideas into accessible, high-engagement content
  • Familiarity with cloud, software, or enterprise technology ecosystems
  • Hands-on expertise with content creation, SEO tooling, and video editing
  • Experience using performance data to shape retention and growth strategy
  • Excellent copywriting and communication skills
  • Experience managing cross-functional work in an agency-client environment
  • Ability to work autonomously in ambiguous situations
  • Exceptional verbal and written English communication and presentation skills
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The Company
HQ: Singapore
145 Employees
Year Founded: 2015

What We Do

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

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