Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Job Description
Title: Social Media Analyst
Experience Required: 3+ years
Required Educational Qualification: Bachelor’s degree in Engineering, Science, Business, Mass communication
Job Description Summary: Many enterprises often encounter challenges in managing substantial volume of user-generated social discourse associated with their brand. The implementation of community management becomes imperative, providing support for both business and non-business hours, and overseeing the monitoring of clients’ social channels. Our dedicated team effectively moderates diverse social platforms and languages, curating pertinent content that aligns with the brand while proactively identifying and addressing any circumstances that could jeopardize the brand’s social media presence and reputation. Equipped with cutting-edge technology from Sprinklr, extensive industry expertise, and a team of highly proficient professionals well-versed in the nuances of social media, we stand prepared to address any potential threats, ensuring the safeguarding of the brand’s online image.
Job Description:
As a Social Media Analyst, you will :
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Understand and relate to brands and their social presence.
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Monitor and moderate social channels of clients – Identify/escalate consumer service concerns, brand response worthy content, sensitive/inappropriate content.
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Post social media content on appropriate social channels like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest , Forums, Blogs etc
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Formulate responses for user engagement that adhering to the social tone and language of the brand
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Monitor and act upon campaign specific or crisis specific messages as per the guidelines listed by the brand
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Conduct extensive research to build the client’s social audience profile database and identify audience that matter to the brand.
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Discretion to identify threats and opportunities in user generated content
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Work on Creating and Implementing Advocacy Programs for Brands
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Work in Tracking and Engaging with Influencers/advocates for brands
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Monitor the activities of main competitors in social media
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Analyse trends and generate reports of client’s social activities and engagement
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Analysing social media insights to guide future social media campaigns.
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Building reporting frameworks to evaluate return on investment on the various platforms.
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Be passionately in tune with the latest social media trends, online behaviour and how to leverage them for business advantage.
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Identify opportunities and develop plans for implementing scalable social media programs to generate maximum outcome
Required Skills:
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French Proficiency is a must.
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Previous experience working as a Social Media Analyst a similar role or alternatively a background in social media ideally from a similar industry
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Prior work experience with popular social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc)
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High level of fluency in English - both written and verbal
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Well versed about social media channels (Facebook, Twitter, YouTube, Foursquare, Instagram and others)
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Must have experience in developing and inspiring people
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Has relevant client facing skills and expertise
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Understands how brands utilize social space
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Being up-to-date with the latest trends and developments in social media as a business
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Ability to analyse and interpret large volume of content, build valuable inferences and make informed decisions
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Ability to work in a highly challenging and dynamic environment while maintaining high standards of accuracy in terms of quality & quantity
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Good knowledge in computer use: Microsoft Excel, Word, and PowerPoint, Google tools such as docs, calendar and apps
Why You'll Love Sprinklr:
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.
What We Do
Sprinklr is a provider of enterprise software for customer experience management. We help brands turn public conversations on modern channels into valuable insights to improve marketing, advertising, customer service, product development and more.
Sprinklr has five products on one platform: Modern Marketing, Modern Advertising, Modern Research, Modern Care and Modern Engagement. Sprinklr’s unified platform allows siloed teams to collaborate and deliver memorable customer experiences — at scale.
Founded in September 2009, Sprinklr is headquartered in NYC with 1,900 employees in 16 countries and 25 offices.
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