Senior Social Marketing Specialist

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

We are seeking a strategic, creative, and data-driven Senior Social Marketing Specialist to lead the development, optimization, and oversight of high-impact social media strategies that align with business objectives. This role demands a deep understanding of social analytics, content planning, community engagement, and cross-functional collaboration to drive measurable brand awareness, engagement, and conversion. As a Senior Specialist, you will build and shape full-funnel social marketing plans, influence creative content development, and make proactive, insight-driven recommendations to optimize results. While you won’t directly execute every post or campaign, you will work closely with social execution teams, creative teams, and media teams to ensure strategic alignment and flawless delivery across channels. Your expertise will be critical in driving social efficiencies, amplifying brand voice, and contributing to long-term business growth.

How You'll Shine:

• Social Strategy Development: Build and optimize multi-platform organic and paid social strategies based on business goals, audience insights, and content trends.

• Campaign Planning and Coordination: Plan, brief, and coordinate social campaigns across platforms like Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and emerging channels.

• Cross-Functional Collaboration: Partner closely with creative, paid media, influencer, PR, and brand teams to ensure cohesive messaging and execution across all social touchpoints.

• Performance Measurement and Optimization: Analyze channel performance, report on KPIs, and make real-time recommendations to optimize creative, spend, and targeting.

Travel Requirements

• Minimal travel (up to 10%), primarily for major campaign shoots, events, or team meetings.

What You'll Bring:

• 3+ years of experience in social media marketing, digital campaign strategy, or a related marketing role.

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.

• Advanced expertise in social media strategy development and integrated social campaign planning.

• Strong ability to analyze platform insights and turn social performance data into actionable recommendations.

• Deep understanding of social media channel best practices, audience segmentation, and trend forecasting.

• Expertise in social-first paid media strategies, influencer collaborations, and UGC (User-Generated Content) programs.

• Proven ability to lead and influence cross-functional teams, with a strong understanding of how social media integrates into the full marketing ecosystem.

• Trend-savvy with a strong pulse on emerging platforms, creators, memes, and social culture.

• Expertise in community management principles and crisis communications protocols.

• Advanced proficiency in social analytics platforms like Sprout Social, Hootsuite, Later, or native platform tools (Meta Business Suite, TikTok Analytics, LinkedIn Campaign Manager).

• Working knowledge of paid social campaign management.

• Proficiency in basic graphic design tools (e.g., Canva, Adobe Express) preferred.

• Strong proficiency in Microsoft Office Suite, especially PowerPoint for reporting and presentations.

• Proven track record managing and optimizing multi-channel social media programs.

• Experience collaborating with creative, influencer, and paid media teams.

• Experience with both organic and paid social strategies and execution.

Experience equivalent to the education requirement may be accepted in lieu of a degree.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.