Job Title
Senior Social CreatorJob Description
Title: Senior Social Creator
About The Position | Major goals and objectives
The Senior Social Creator lives and breathes internet culture. They know what’s trending, what’s next, and how to translate it into thumb-stopping content that feels authentic to each platform. From TikTok to Instagram Reels, to YouTube these hands-on makers are quick, creative, and endlessly resourceful. They can ideate and produce content at speed, while keeping a sharp eye on platform nuance and audience behavior.
This role is equal parts creator, and personality: someone who thrives behind the camera and in front of it. From TikTok to Instagram Reels, from lo-fi experiments to polished edits, they create content that sparks conversation, builds community, and keeps our brands culturally relevant.
You’ll work closely with the Executive Producer of Social, Creative Directors, Producers, and brand editors to create authentic, culture-forward content that makes Studio at People Inc. and our Lifestyle advertisers stand out in the social space.
This role blends creativity, speed, and craft. One day you may be storyboarding a TikTok trend, the next you’re editing a Reel, capturing lo-fi video on set, or packaging assets for cross-platform delivery.
Hybrid 3x a week- New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team: | The Team and/or Brand.
Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creative into polished, authentic work that delivers impact for clients and audiences.
About The Positions Contributions:
Weight % Accountabilities, Actions, and Expected Measurable Results
Creative Concepting & Execution
Concept, capture, and edit social-first video and photo content for TikTok, Instagram, YouTube Shorts, and emerging platforms.
Design templates, formats, and repeatable frameworks for stories, reels, and shorts that keep content consistent and scalable.
Experiment with new formats, editing techniques, and platform tools to keep content fresh.
Serve as on-screen talent when required, experimenting with new trends, POV videos, and behind-the-scenes storytelling.
Package deliverables with platform specs in mind to ensure quality and consistency.
Trendspotting & Innovation
Monitor and identify social trends, competitor moves, and platform innovations, turning insights into creative concepts.
Push bold, experimental ideas into execution that drive shares and repeat viewing.
Foster a culture of curiosity and experimentation across the team that pushes creativity forward.
Collaboration & Partnerships
Collaborate with editorial partners and studio teams to ensure content is brand-safe, editorially credible, and culturally relevant.
Liaise with external creators to develop content for People Inc. brands and advertiser brands.
Assist in briefing external creators and support social-first shoots with planning, storyboards, and shot lists.
Ensure creators and production teams deliver content that feels authentic and modern, not forced or overly commercial.
All other duties as assigned.
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s degree in Marketing, Advertising, related field, or equivalent training and/or experience.
Experience:
4+ years of experience creating social-first content for brands or self.
Hands-on expertise in photography, motion, editing and graphics.
Strong video and photo capture and editing skills (TikTok, Reels, Shorts).
Comfort working with lo-fi, quick-turn content as well as polished edits.
Familiarity with platform editing tools like CapCut as well as Adobe and similar editing tools.
Strong eye for composition, trends, and platform-specific storytelling styles.
Passion for internet culture, lifestyle content, and experimenting with new ideas.
Collaborative spirit — you thrive working within a team and elevating ideas together.
Specific Knowledge, Skills, Certifications and Abilities:
Deep passion for social media and overall creativity across mediums.
Strong cultural fluency, with interest in art, design, and lifestyle trends. Bonus if you’ve worked in lifestyle, travel, beauty, food, travel, or culture-driven categories.
Emotional intelligence and diplomacy, able to move through complex challenges and group dynamics.
Confident communicator and presenter, comfortable leading senior-level client conversations.
Organized and detail-oriented, thriving in a fast-paced environment with overlapping priorities.
Excellent organizational skills, with the ability to juggle multiple projects and deadlines in fast-moving environments.
Strong eye for composition, framing, and storytelling through visuals.
% Travel Required (Approximate): 10%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $85,000.00 - $100,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Top Skills
What the Team is Saying
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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People Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
