Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
NO VISA SUPPORT AND RELOCATION SUPPORT
Location: Work remotely within China Mainland
The Difference You Will Make:
This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.
The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.
A Typical Day:
- Own and drive social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
- Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.
- Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
- Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.
- Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.
- Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.
Your Expertise:
- 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
- Strong understanding of video-driven local platforms such as Douyin, RedNote video, Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices.
- Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
- Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices.
- Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end.
- Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.
- Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.
- Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.
- Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.
- Proficient in English as a working language.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
Skills Required
- 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
- Strong understanding of video-driven local platforms such as Douyin, RedNote video, Bilibili, including platform-native formats and discovery mechanisms.
- Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
- Proven experience managing local agencies and driving projects forward.
- Strong project management skills to independently drive complex, cross-functional initiatives end-to-end.
- Data-driven growth mindset with ability to identify opportunities and improve performance through data and insights.
- Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.
- Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.
- Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.
- Proficient in English as a working language.
Airbnb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Airbnb and has not been reviewed or approved by Airbnb.
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Fair & Transparent Compensation — Pay ranges and total compensation components are increasingly disclosed, and country-level pay practices avoid location-based cuts, which feedback suggests improves consistency and perceived fairness.
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Healthcare Strength — Comprehensive core health coverage for employees, mental health resources, and substantial dependent support are repeatedly highlighted as robust and a standout element of the package.
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Leave & Time Off Breadth — Generous PTO, a winter shutdown, sabbaticals, and paid volunteer time are described as extensive, with parental leave and phased return options reinforcing time-off flexibility.
Airbnb Insights
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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