WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
We are looking for a senior shopify front-end engineer who will drive technical excellence by building high-performing, accessible, and beautifully responsive Shopify themes and reusable components. Working in a dynamic Agile environment, you will bridge the gap between design, marketing, and technology—collaborating directly with stakeholders and clients to turn complex requirements into seamless user experiences that actively boost conversions. This is a unique opportunity to champion best practices (using modern tools like TypeScript, Jest, and Cypress), influence our front-end architecture, and even help shape our future team through mentorship and recruitment. If you are a self-motivated developer who thrives on end-to-end ownership, solving bespoke challenges, and staying at the absolute forefront of e-commerce tech (including headless solutions), we want to empower you to do your best work here.
What you’ll be doing- Creating high quality production-ready front-end code with Shopify
- Creating reusable Shopify components and theme areas
- Drive forward the quality – in code, unit testing, accessibility, performance, code reviews
- Ensure a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimise the shop for overall efficiency and functionality
- Deliver on an Agile workstream of front-end developers on a project, contributing to daily stand-ups, sprint planning and estimates
- Ability to converse confidently with technical and non-technical colleagues
- Build modular layouts, reusable code and libraries for future use
- To be comfortable representing front-end in a client-facing capacity
- Work with the design teams to create optimal front-end user experiences, leading to driving greater conversions
- Collaborating with technical and non-technical colleagues to escalate issues and highlight any areas that need wider team action
- Cooperate with design and marketing teams to gather and refine specifications and requirements for development
- Be involved in existing and new integrations for the platform
- Full end-to-end ownership from idea to delivery, covering ongoing maintenance, expansion and scaling
- Stay current with evolving standards and technologies, learning new skills as needed
- Support of the recruitment process in technical tests and team fit assessments
- Mastery of semantic HTML5, CSS3 (SASS or LESS) and JavaScript (ES6+) adhering to industry defined coding standards
- Solid understanding of the Agile methodology i.e. Story point estimation, refinement, sprint planning, retrospective, sprint demos
- Extensive experience with the Shopify platform and the Liquid templating engine
- A desire to write readable, maintainable, modular, and extendable code
- Be an expert in all aspects of the Shopify ECommerce platform
- Have extensive testing and debugging abilities using the browser console and other tools
- Knowledge of current trends and best practices in front-end architecture, including performance optimization, accessibility, SEO, security and usability
- Commercial experience of using GIT in a large development team performing Continuous Integration
- Excellent communication skills and capability to interact directly with the team and stakeholders
- Proficient understanding of fluid responsive layouts, cross-browser and cross-device compatibility issues
- Commercial experience of unit testing/End to end testing/regression testing (we use Jest and Cypress)
- Have previous experience implementing/debugging third-party Shopify apps, as well as building unique solutions if needed
- Familiarity with modern front-end build pipelines and tools such as Grunt and webpack
- Have working knowledge of third-party services and APIs, as well as Shopify plugins
- Willingness to contribute to both large, complex projects and smaller tasks as directed.
- Great attitude, self-motivated, strong work ethic, with strong ownership
- Have experience of solving bespoke customer issues within the Shopify platform
- Commercial experience in building headless solutions e.g SPA and/or PWA applications
- Experience in building rapid prototypes
- Experience with a Type Checking language either Flow or TypeScript (we use TypeScript)
- Experience of working on Java/Node/C#/PHP projects would be beneficial
- Experience of mentoring junior members of the team
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Mastery of semantic HTML5
- Mastery of CSS3 (SASS or LESS)
- JavaScript (ES6+)
- Extensive experience with the Shopify platform and Liquid templating engine
- Commercial experience of unit testing, end-to-end testing and regression testing (we use Jest and Cypress)
- Commercial experience using GIT in a large development team and CI workflows
- Proficient understanding of fluid responsive layouts, cross-browser and cross-device compatibility
- Experience implementing and debugging third-party Shopify apps and plugins
- Familiarity with modern front-end build pipelines and tools such as Grunt and webpack
- Working knowledge of third-party services and APIs and platform integrations
- Knowledge of front-end best practices: accessibility, performance optimization, SEO, security and usability
- Excellent communication skills and ability to interact with technical and non-technical stakeholders (client-facing)
- Experience creating reusable Shopify components, theme areas, modular code and libraries
- Solid understanding of Agile methodology (story points, sprint planning, refinement, retrospectives)
- Experience building headless solutions (SPA/PWA)
- Experience with TypeScript or Flow (type-checking languages)
- Experience working on Java, Node, C# or PHP projects
- Experience mentoring junior team members
- Experience building rapid prototypes
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
