Job Title: Senior SEO Manager
Location: Shanghai
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.
About the Role
The Senior SEO Manager will lead the development and execution of our Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) activities for the Chinese market. A key focus will be ScholarLink, our platform for making Springer Nature content accessible and discoverable through Chinese search engines, AI-powered discovery services and other relevant local platforms.
The role combines strategy with hands-on implementation and will work closely with Product Management, UX, engineering teams and external specialists in China.
Role Responsibilities
- Developing and implementing the SEO and GEO strategy and roadmap for China.
- Improving the crawling, indexation and discoverability of ScholarLink across Baidu and other relevant Chinese search and AI platforms.
- Translating local market, user and platform requirements into actionable recommendations for Product, UX and engineering teams.
- Conducting technical SEO analysis covering site architecture, rendering, metadata, structured data, internal linking, sitemaps and performance.
- Establishing monitoring, reporting and dashboards for search visibility, crawling, traffic, referrals and AI-platform presence.
- Monitoring developments in Chinese search engines, AI platforms, technology, regulation and researcher behaviour.
- Managing specialist vendors and gradually transferring relevant operational knowledge and capabilities in-house.
- Collaborating with the global SEO team and sharing China-specific insights across the organisation.
Experience, skills and qualifications
- Typically five or more years of professional SEO experience, or equivalent demonstrable experience, including substantial hands-on work in technical SEO for large or complex digital platforms.
- In-depth knowledge of Baidu and the wider Chinese search ecosystem.
- An understanding of generative AI search, large language model discovery and GEO.
- Experience translating data and technical analysis into prioritized recommendations for Product and engineering teams.
- A data-driven mindset and experience with SEO monitoring, analytics and reporting tools.
- The ability to work effectively across Product, UX, engineering and external partners.
- Highly proficient Mandarin and strong professional English.
At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion
For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/
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Skills Required
- At least five years of professional SEO experience or equivalent demonstrable experience
- Substantial hands-on technical SEO experience for large or complex digital platforms
- In-depth knowledge of Baidu and the Chinese search ecosystem
- Understanding of generative AI search, large language model discovery, and GEO
- Experience translating data and technical analysis into prioritized recommendations for Product and engineering teams
- Experience with SEO monitoring, analytics, and reporting tools
- Ability to collaborate effectively across Product, UX, engineering, and external partners
- Highly proficient Mandarin
- Strong professional English
What We Do
Research and learning are the cornerstones of progress, which is why we open doors to discovery for our communities, enabling millions of researchers, clinicians, educators and other professionals to access, trust and make sense of the latest insights. Springer Nature is an ambitious and dynamic organisation. For over 180 years our imprints, books, journals, platforms, and technology solutions have been a trusted source of knowledge to our communities. Today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood, and used, ensuring that the world continues to make progress, improving and enriching lives and helping to protect our planet for future generations. Global key facts: Established for over 180 years Nearly 10,000 colleagues 200 offices in 45 countries on all continents World’s largest academic book publisher Publisher of Nature, the world’s most influential journal First company to publish more than 1 million Open Access articles Key brands and imprints: Springer Nature is home to some of the best-known names in research, health, educational and professional publishing. Every day, around the globe, our brands reach millions of people. Nature Springer BMC Palgrave Macmillan Apress Macmillan Education Scientific American Springer Healthcare Springer Medizin Research Square J.B. Metzler BSL Adis
