Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Fiverr Marketing team might be looking for you.
The Senior SEO Specialist will help define and drive Fiverr's SEO strategy to fuel scalable organic growth across global markets for the core Fiverr marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on SEO expert who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth professional with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The Senior SEO Specialist will partner closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?● Drive Fiverr's SEO strategy and roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
● Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
● Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
● Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
● Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, and share this knowledge with the broader team and organization.
● Act as a subject-matter expert and mentor for SEO best practices, supporting other team members and stakeholders without formal people-management responsibility.
Requirements- 5+ years of SEO leadership experience in an international marketplace, e-commerce company, or complex digital product/platform, ideally with strong exposure to US and global markets.
- Proven experience leading SEO in large-scale, complex web environments, including marketplaces or platforms with heavy cross-functional dependencies.
- Strong understanding of how search is evolving beyond traditional Google rankings, including AI Overviews, LLM-driven discovery, and Generative Engine Optimization across platforms such as ChatGPT and other AI-powered search experiences.
- Strong Hands-On technical SEO expertise at scale, including JavaScript SEO, Core Web Vitals, crawl and indexation management, site architecture, structured data, and technical migrations.
- Highly analytical and deeply data-driven, with the ability to connect SEO initiatives to business KPIs such as traffic quality, conversion, revenue impact, and long-term organic growth.
- Proven ability to work cross-functionally and build scalable processes across Product, Engineering, and Marketing, including roadmap planning, prioritization, and experiment design.
- Experience with modern web development processes and strong working knowledge of HTML, CSS, JavaScript, and technical SEO best practices.
- A proven team leader and cross-functional manager with excellent written and verbal communication skills, capable of influencing senior stakeholders and aligning multiple teams around a shared roadmap
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.
Skills Required
- 5+ years of SEO leadership experience in an international marketplace, e-commerce company, or complex digital platform
- Proven experience leading SEO in large-scale, complex web environments and marketplaces
- Strong understanding of AI Overviews, LLM-driven discovery, and Generative Engine Optimization (GEO) across platforms like ChatGPT
- Hands-on technical SEO expertise at scale, including JavaScript SEO, crawlability, rendering, indexation, site architecture, structured data, Core Web Vitals, and technical migrations
- Highly analytical and data-driven with ability to connect SEO initiatives to KPIs such as traffic quality, conversion, and revenue impact
- Proven ability to work cross-functionally and build scalable processes across Product, Engineering, and Marketing, including roadmap planning and experiment design
- Experience with modern web development processes and strong working knowledge of HTML, CSS, and JavaScript
- Proven team leader and cross-functional manager with excellent written and verbal communication skills able to influence senior stakeholders
Fiverr Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fiverr and has not been reviewed or approved by Fiverr.
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Pay Growth & Progression — Earnings are considered scalable through specialization, higher-tier programs like Fiverr Pro, and Seller Plus features that can accelerate access to funds and improve visibility. Progression via levels and strategic gig optimization is described as enabling higher-value orders over time.
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Career-Linked Recognition & Rewards — The tiered seller system and Pro vetting recognize consistent performance with visibility lifts, premium client access, onboarding support, and tools that help convert quality into better-paying work. These structures tie recognition to delivery standards and reliability.
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Wellbeing & Lifestyle Benefits — Learning resources, community networking, and Workspace tools support skill building and smoother operations for freelancers. Partnerships that help with insurance, taxes, and finances reduce some administrative burden around independent work.
Fiverr Insights
What We Do
We create opportunities for anyone in the world to build their business, brand, or dream. When you work at Fiverr, you impact the lives of millions around the world. Yeah, it’s a pretty big deal! With Fiverr's Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Why Work With Us
Our team is powered by unique minds. We love our team members for who they are and celebrate their diverse backgrounds. Our 'speak up' culture encourages anyone to suggest new ideas, challenge existing ones, and make an impact. Technology can create opportunities for people, and our development is something we're proud of! Fiverr’s platforms
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