Senior SEO Associate

Posted 2 Days Ago
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Nagpur, Mahārāshtra, IND
In-Office
Senior level
Edtech
Our Tech-enabled solutions help International Students and Recruitment Partners choose the best Global Universities.
The Role
Develop and execute technical, on-page, off-page, local, AEO, GEO, and AI-search strategies to increase organic visibility, traffic, conversions, and leads. Conduct audits, keyword and competitor research, optimize content and site structures, build authority through outreach, analyze SEO performance, and report actionable insights. Collaborate with content, design, development, and marketing teams while testing emerging search and AI optimization opportunities.
Summary Generated by Built In

Looking for a Workplace That Inspires You? Welcome to KC Overseas!

At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 11 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and we’re rapidly expanding worldwide. With our team of inspired 750+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com.

Our mission is to empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong!

At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it.


Why work with us?

Work-Life Balance – We value productivity and well-being equally.

Global Exposure – International travel and exposure to diverse markets

Unmatched Growth – Thrive in a rapidly expanding industry to reach your potential

Recognition & Rewards – A culture that values and rewards hard work

Continuous Learning – Upskilling and development opportunities at every step

Supportive Culture – Work in an encouraging, trust-driven environment

Stability & Security – A long-term career with a leading industry player

Competitive Compensation – Because great work deserves great rewards

Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now!

MIHAN New Office Campus Opening Video -

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Job Overview:

At KC Overseas Education, SEO is no longer just about ranking on Google. We are looking for a Senior SEO Associate who wants to shape how KC is discovered across Google, AI Overviews, ChatGPT, Gemini, Perplexity and the next generation of AI-powered search.

This is an opportunity to work at the intersection of SEO, AEO, GEO, AI and data, where your ideas can directly influence organic visibility, qualified traffic and leads. You’ll have the opportunity to experiment with new search strategies, leverage AI to work smarter, solve real SEO challenges and turn insights into measurable growth.

If you are someone who thinks beyond keywords, loves analyzing data, stays ahead of search trends and wants to build the future of organic discovery, this role is for you.

Key Responsibilities

  1. SEO Strategy & Technical SEO

  • Plan and execute SEO strategies to improve organic traffic, rankings, search visibility and leads.

  • Conduct SEO audits, keyword research, search intent, competitor and content gap analysis.

  • Manage Technical SEO, including crawlability, indexing, site architecture, site speed and mobile performance.

  • Implement and monitor On-Page, Technical, Off-Page and Local SEO activities.

  • Identify SEO issues and work with relevant teams to implement and validate improvements.

2. AEO, GEO & AI Search

  • Develop and implement AEO, GEO and AI Search strategies to improve visibility across Google AI Overviews and AI/LLM platforms, including ChatGPT, Gemini, Copilot, Perplexity, Claude, DeepSeek and other emerging platforms.

  • Optimize content for AI-generated answers, Featured Snippets, People Also Ask and conversational search.

  • Leverage AI tools such as ChatGPT, Claude and Perplexity for keyword clustering, content planning, SEO research and process automation while maintaining quality and accuracy.

  • Monitor Google algorithm updates, search behavior and emerging AI search trends to identify new SEO opportunities.

3. Content, Collaboration & Authority Building

  • Work with Content, Design, Development and Marketing teams to develop and optimize website pages, blogs and other SEO assets.

  • Develop and optimize internal linking and content structures to strengthen website visibility and topical relevance.

  • Execute white-hat link-building and outreach strategies, including digital PR, guest posting and unlinked brand mention opportunities.

  • Analyse competitor backlink profiles and identify relevant authority-building opportunities.

4. SEO Analytics & Reporting

  • Monitor organic traffic, rankings, clicks, impressions, CTR, conversions and leads using SEO and analytics tools.

  • Prepare regular SEO performance reports and actionable insights for stakeholders.

  • Analyse performance trends and identify opportunities for improving traffic, visibility and organic lead generation.

5. Continuous Optimization & Growth

  • Continuously test, evaluate and improve SEO initiatives based on data, search intent, user behavior and industry trends.

  • Take ownership of assigned SEO projects from analysis and implementation to performance tracking and optimization.

Key Skills

  • Strong knowledge of Technical, On-Page, Off-Page, Content SEO, AEO and GEO.

  • Hands-on experience with Google Search Console, GA4, Google Tag Manager and Google Keyword Planner.

  • Experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, Similarweb or similar platforms.

  • Proven experience improving website/content visibility across AI search platforms and LLMs.

  • Working knowledge of CMS platforms, preferably WordPress and Shopify.

  • Basic knowledge of HTML, CSS, JavaScript and Schema Markup.

  • Understanding of performance marketing, conversions and user acquisition.

  • Strong analytical, problem-solving, reporting and communication skills.

  • Proactive mindset with the ability to adapt to evolving SEO and AI search trends.

  • Bachelor’s/master’s degree in marketing, Digital Marketing, Computer Science, or related field.

  • 2–3 years of hands-on SEO experience.

  • Strong knowledge of Technical SEO, On-Page SEO, AEO & GEO.

  • Experience with SEO, Analytics & AI Search tools.

Skills Required

  • 2-3 years of hands-on SEO experience
  • Strong knowledge of technical, on-page, off-page, content SEO, AEO, and GEO
  • Hands-on experience with Google Search Console, GA4, Google Tag Manager, and Google Keyword Planner
  • Experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, Similarweb, or equivalent platforms
  • Proven experience improving visibility across AI search platforms and LLMs
  • Working knowledge of CMS platforms, preferably WordPress and Shopify
  • Basic knowledge of HTML, CSS, JavaScript, and Schema Markup
  • Understanding of performance marketing, conversions, and user acquisition
  • Strong analytical, problem-solving, reporting, and communication skills
  • Proactive mindset and ability to adapt to evolving SEO and AI search trends
  • Bachelor's or master's degree in marketing, digital marketing, computer science, or a related field
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The Company
HQ: Nagpur
1,153 Employees
Year Founded: 1998

What We Do

We are a rapidly growing EdTech Company that assists students in searching and applying to overseas universities through our extensive network of 65+ offices across India, Bangladesh, Ghana, Kenya, Indonesia, Nepal, Nigeria, Pakistan, Philippines, Sri Lanka, and Vietnam with the help of over 750+ dedicated professionals. We are an authorized representative of over 1000+ global universities and institutions across 42 countries in the world and have successfully assisted more than 7,00,000+ students for higher studies in popular international study destinations such as The USA, The UK, Canada, Australia, New Zealand, Ireland, Singapore, Europe and many more. Our industry experience spans over two decades - fulfilling the dreams of study abroad aspirants and building strong and credible relationships with our stakeholders including our Partner Institutions, Franchise Partners, and Business Associates. Our expertise lies in helping students make informed decisions by choosing the country, university, and program that suits their preferences and career aspirations. We offer the best services to students for applications and visa processing and provide coaching for essential standardized tests such as SAT, ACT, GRE, GMAT, and English Proficiency Tests such as IELTS, TOEFL (iBT) & PTE, Language Coaching such as German Language, French Language, Japanese Language. We offer end-to-end assistance for Overseas Education Loans, which is our distinct offering for study abroad aspirants.

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