Senior SEO Analyst

Job Description:

Key Responsibilities

Strategy & Execution

• Develop and implement advanced SEO strategies to drive qualified organic traffic and conversions.

• Conduct comprehensive keyword research and opportunity analysis aligned with business goals.

• Collaborate with content, development, and design teams to ensure SEO best practices are integrated into all digital assets.

• Define and implement scalable on-page and off-page SEO tactics.

• Lead technical audits and provide clear, actionable recommendations.

Performance & Analysis

• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

• Translate SEO data into insights and actionable plans for ongoing optimization.

• Benchmark competitors and identify opportunities for growth or content gaps.

• Track KPIs such as rankings, traffic, crawl/indexation issues, and conversion rates to measure success.

Technical SEO

• Diagnose and resolve crawlability, indexation, and site structure issues.

• Collaborate with developers to implement structured data, site speed improvements, canonical tags, hreflang tags, etc.

• Monitor and support the successful rollout of site migrations, redesigns, and new page templates.

Leadership & Collaboration

• Act as a subject matter expert for SEO across the organization.

• Mentor junior SEO analysts and contribute to internal SEO knowledge sharing.

• Coordinate with cross-functional stakeholders to ensure SEO aligns with overall marketing and business strategies.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field.

• 4+ years of hands-on SEO experience, preferably in an agency or high-growth in-house environment.

• Demonstrated success managing complex SEO projects and improving organic performance.

Skills & Tools

• Deep understanding of Google’s ranking algorithms, search engine behavior, and SEO trends.

• Proficiency in tools such as Google Analytics, Search Console, Tag Manager, Screaming Frog, Ahrefs, SEMrush, etc.

• Familiarity with HTML, CSS, JavaScript, and CMS platforms like WordPress, Shopify, or Adobe Experience Manager.

• Strong analytical mindset with experience in data analysis and visualization tools like Looker Studio, or Excel.

Soft Skills

• Excellent communication and presentation skills.

• Ability to manage multiple projects with varying priorities.

• Detail-oriented, curious, and proactive in solving complex problems.

Preferred Qualifications

• Experience in international SEO or multi-language/multi-region site management.

• Google Analytics Certification or other relevant SEO certifications.

Why Join Us?

• Work with a collaborative team of digital marketing experts.

• Opportunities for professional growth, training, and certification.

• Make a real impact on brand visibility and business growth.

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